Search results for "AI"
Data Key to Digital Ad Revenues
As the number of screens and ad impressions continue to proliferate, advertising dollars are moving from traditional to digital environments with Forrester predicting that overall digital display advertising dollars will…
Dear Abby: I don’t mind advertising but I do mind tracking. What do I do?
The scene: You are driving along Interstate 87 up to Albany (NY) and pass a billboard on the right side of the road. In the early days of the Internet, the billboard was a sign on the side of the road: static and there rain or shine. The billboard was technically dumb. It had no idea who you were, your car, or your license plate number. On the Internet today, the billboard is still a sign on the side of the road but this time, the billboard is a bit smarter.
Here’s What the Top Innovators Say About the Future of Video
In celebration of its annual Watch Awards honoring the best in Web video content, Adweek partnered with DCN to host a dinner conversation on the present and future creative and…
In Memory of Curt Hecht
The team at DCN is saddened to hear of the passing of Curt Hecht. He was a close member of our community and the entire digital media world. Curt made…
Mobile Use: Simply Spectacular. Mobile Ads? It’s Complicated.
The attention surrounding mobile is old news now — as more people spend time with their handheld gadgets, content is becoming more streamlined for these devices. But mobile advertising? That’s a whole different story. It’s messy, inconsistent, dominated by tech platforms and not functioning well for most publishers. In the words of a Facebook status update: It’s complicated. The raw numbers for mobile advertising tell us of a thriving, growing business. A recent report from the Interactive Advertising Bureau showed that mobile ads brought in $32 billion in 2014, a 65% increase from 2013, when it was estimated at $19.3 billion. Yet a new report from the Wall Street Journal suggests the hype surrounding mobile advertising may be more about the talk and less about the show.
DCN’s Recommended Reading: Week of September 3, 2015
Our recommended reads from around the web: NYT: The Virginia Shooter Wanted Fame. Let’s Not Give It to Him. (8 min read) Doc Searls: Will Content Blocking push Apple into advertising’s…
The Golden Age of Connected TVs
SMART TV penetration has reached a milestone in Q2 2015 with 46 million U.S. internet households now owning a connected device. According to NPD’s Retail Tracking Service these devices include TVs, video game consoles, streaming media players, and Blu-ray Disc players that consumers can connect to the Internet giving access to over-the-top (OTT) content services such as Netflix, Amazon Prime and Hulu for over-the-top content.
Preparing for 2020: Getting to Know the Millennial Woman
Are we ready for the year 2020? In only five short years, the millennial generation will be the largest, most influential generation we’ve encountered. They will represent the majority of the work force, account for two-thirds of all first-time home buyers and represent over $2.5 trillion in spending. While leading millennials have already embraced this “adult” life, trailing millennials will be following in their footsteps by the year 2020. What will this mean to publishers and marketers?
Survey Reveals Publishers Programmatic Frustration
In a survey of more than 600 buy and sell side professionals Technorati found that almost half of publishers (45.45 %) say they are frustrated by not being able to have demand partners compete with each other on each impression. As a result they are forced to use tactics they don’t peculiarly like to try and maximize yield.
Do Millennials Consume Content, Ads and Shop Differently?
A new report from Adroit Digital compares Millennials’ shopping behaviors and advertising preferences with those of their older counterparts. While Adroit points out that a great deal of research closely examines generational behaviors and attributes, this report focuses on behaviors, particularly how Millennials shop, consume content and respond to advertising as compared with older shoppers.
Updated Love My Shape App Should Inspire Some Creative Marketing Exercises
Just this week, new research from The CMO Council and IBM found that advertising budgets are rising—but so are marketers’ expectations. According to the research, marketers recognize the ability of digital to align with every stage of the buyer’s journey and plan to invest accordingly. They are also increasingly experimental, exploring a wide range of channels and tactics to connect with buyers. This doesn’t surprise John Balen, Shape’s Associate Publisher, Marketing who has watched this trend develop over the past several years: Marketers want new and exciting ways to engage potential buyers.