Search results for "AI"
You say you ignore the banners but they never ignore you.
I have been obsessed with the topic of the introduction of Content Blockers on iOS9. It is a watershed moment in the history of media and technology. I have no problem with advertising. It’s the engine of our culture industry. I have a problem with a consumer surveillance industry that we have no basis to trust.
7 important ad blocking issues you need to know
This morning, DCN and WAN-IFRA, the global news body issued a “Call to Think” statement to help our industry in deal with the challenges of ad blocking. Clearly, ad blocking…
DCN’s recommended reading: week of September 24, 2015
Our recommended reads from around the web: MIT Review: Facebook’s Like Buttons Will Soon Track Your Web Browsing to Target Ads (3 min read) Digiday: After filtering for fraud, AppNexus transactions…
ONE by AOL: Simplifying digital ad complexity to improve creativity—and results
The Jetson’s robot maid, Rosie, technology was supposed to make our lives easier. But we could use a little more Rosie and a little less complexity in the digital media and marketing industry as brands scramble to create content and advertising experiences that are optimized across an ever-expending proliferation of devices, screen-sizes, and formats. There are those, however, who believe that automation is an answer to some of this complexity: AOL, for one, continues to build more automation into its ONE by AOL platform in an effort to “allow the machines to do what the machines do best and allow the humans to do what they do best.”
The Resource Center
DCN Resource centers are designed to provide a comprehensive overview of the current issues impacting publishers, marketers, agencies and consumers in the digital media industry. Resources include links to DCN…
Viewability problems spread to video ads on social
A funny thing happened on the way to social distribution domination. While publishers have started to test more and more original content on social platforms such as Facebook, YouTube and Snapchat, those platforms are still suffering from problems of viewability for ads—especially with video. Just because ads might be more viewable on mobile than on desktop doesn’t discount the anxiety surrounding their worth.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
The rise of live
These days, live video is on the rise with news consumers increasingly expecting to see events as they actually happen. They are still looking for breaking and key news events but now they also want to see political, cultural and religious events, red carpet coverage, product launches, technology shows, sports news and more. However the television platform is far from the only place people are consuming video. Today’s digital publishers are responding to increased demand, integrating video into their websites and thereby bringing richer storytelling to their audiences.
Smartphones can tell when you are bored
Given today’s information and sensory overload, capturing someone’s attention is a high commodity. Researchers at Telefonica Research in Barcelona, Spain recognized that peoples’ attention are available when they are bored. And most often, when people are bored, they turn to their cell phones. This is why the researchers developed a machine-based learning model that detects when mobile phone users are bored and pushes content to them.
Twitter: a major news hub
New research from the American Press Institute supports Twitter’s role as a real-time news network for social media users. Approximately nine in 10 users (86%) report using Twitter for the news with nearly three-quarters (74%) using it daily for this purpose. Interestingly, nine in 10 Twitter news users get their news by either scrolling through their timeline or looking through tweets they follow.
Dear ad blocking community, we need to talk.
Here at DCN, we haven’t focused on how to wage a protracted tech arms race or destroy ad blocking companies. We recognize the value in having the open development community address inherent consumer concerns. In this case, consumers don’t want ads that are annoying, intrusive or drain their device’s battery – and who can blame them? We’re talking about their data plans, their phones, their computers and, of course, their valuable time. Without a doubt, we need to give them great experiences in exchange for their investment.
An Opportunity with Native Advertising
In his new book, Content Inc., Joe Pulizzi explores the ways in which entrepreneurs use content to build audiences and build their businesses. A pioneer of content marketing, Pulizzi provides…