Search results for "AI"
DCN’s must reads: week of May 16, 2019
Here are some of the best media stories our team has read so far this week: Digiday | How advertisers are responding to Google’s third-party cookie crackdown (4 min read)…
OTT is disrupting the way we consume media—for good. Here’s what content owners need to know
While traditional TV providers face physical network limitations, OTT opens the door to reach a global audience wherever an adequate internet connection exists. But it’s not without its challenges—and the traditional program menu is chief among them.
Marketers keep spending on problematic platforms
eMarketer’s US Social Trends report for 2019 foresees continued fallout from 2018’s social media scandals and revelations, particularly for Facebook. However, despite a steady stream of negative news about social media platforms, eMarketer predicts that marketers will continue to invest ad dollars there.
Should publishers ditch native ad content promotion for good?
In recent years, platforms have cracked down on organic traffic, forcing publishers to adjust their spend accordingly in order to drive traffic to their sites. It’s also changed how we sell products like content. You can no longer put an article or video on your page and sit back as the views roll in.
Are the NewFronts still worth it for publishers?
Certain terms like “new wave,” “new school,” and “online video” start to lose their meaning over time. The same seems to be true of the “NewFronts,” now in their eighth year in New York.
Ad fraud growth slows for the first time in four years
White Ops and the Association of National Advertisers (ANA) recently released their fourth study measuring bot fraud in the digital advertising ecosystem. They found that illegitimate traffic sourcing is declining and that the marketplace is working better than ever before to fight digital fraud.
To maximize OTT performance, should we think lean back or lean forward?
Given that OTT is the new TV, how should audience interaction be considered? TV is conventionally viewed on a large screen ten or so feet away and described as a “lean back” viewing experience. However, the new capabilities that come with OTT are associated with “leaning forward” – similar to browsing the Internet.
Publishers face new risks in the wake of the CCPA
While the California Consumer Privacy Act (CCPA) is poised to present peace-of-mind for many, it could be crippling for any publisher that relies on their GDPR compliance framework.
The cannabis business is booming. So how about the cannabis ad business?
Billions of investment and consumer dollars are flowing into the legalized cannabis space. Last year, legal cannabis was a $10.4 billion industry in the U.S., employing a quarter of a million people. But for all the explosive growth of this new and legal market, the advertising part of the equation has not kept pace. The largest digital platforms don’t allow cannabis ads. Cannabis articles may appear on many publishers’ sites, but few allow advertising of these products.
DCN’s must reads: week of May 2, 2019
Here are some of the best media stories our team has read so far this week: NiemanLab | What does Luminary’s very bad week tell us about podcasters’ collective power?…
Better machine decision-making, rethinking digital ads, and smart cities will improve the health of the internet
Mozilla’s newly-released 2019 Internet Health Report offers insights from more than 200 experts examining what’s key to a healthier internet. The report is an open source compilation of research that tracks the internet and general technological progress. The findings center on three key areas: the need for better machine decision-making, rethinking digital ads, and the rise of smart cities.
Channels, conversions, and churn: Why better mobile UX is key for publishers
Publishers attempting to unlock new sources of reader revenue are understandably honing in on device usage, particularly when there are an estimated 5.1 billion unique mobile users around the world that could be paid subscribers. However, simply possessing the analytics is only step one. The next and crucial step is understanding the sources of retention and churn.