Search results for "AI"
Back in black: The rise of revenue diversification
The publishing industry is going through a transformation due to continued shifts in reader habits. As readers spend more time within social platforms, publishers are exploring new opportunities both on and off their sites to reengage users and grow their bottom line. Revenue diversification has become a priority in the media business.
DCN’s must reads: week of April 25, 2019
Here are some of the best media stories our team has read so far this week: NiemanLab | Game of Phones: Podcasts and podcast apps are now treating each other…
The New York Times helps consumers decide where to draw the line on privacy
The waves of negative press about privacy intrusions and breaches are becoming a regular occurrence. That’s why graphics director of The New York Times Opinion section Stuart Thompson and his team set out to figure out how people report their comfort levels in terms of sharing different kinds of personal information.
Internet growth accelerates and social continues to climb, but there are changes brewing
Global insights from the Digital in 2019 report show internet penetration is accelerating. More than 360 million people came online for the first time in 2018. New users are growing at a rate of more than 11 per second or one million new users each day.
Mobile apps are making a comeback and publishers better be ready
Given the rapid shift in consumer media consumption and in the publisher landscape, the time is now for publishers to prioritize their mobile app presence. Either treat their existing apps as side projects or avoid developing an app presence at all.
In a crowded streaming market, content alone will not ensure survival
The cord-cutter’s dream of paying less for entertainment content is already on the rocks. Early analyst warnings about the reality of subscription saturation have filtered through to the mainstream, with a Mashable article titled “There are officially too many damn video streaming services” reaching the front page of Reddit.
DCN’s must reads: week of April 18, 2019
Here are some of the best media stories our team has read so far this week: Digiday | ‘Basically playing favorites’: Apple News+ gets off to a rocky start for…
How well are digital brands meeting consumers’ hierarchy of digital needs?
Innovation fails when it does not meet the needs of people. In its new report, Digital Society Index 2019: Human Needs in a Digital World, Dentsu Aegis Network examines just how well digital technology is working for all people in society. Overall, the research shows the digital economy as a glass half full.
How ABC’s Localish harnesses hyperlocal and positivity to engage audiences and drive revenue
An interview with Jennifer Mitchell, SVP Content Development for the ABC Owned Television Stations. She discusses brand building, storytelling, distribution strategies, success metrics, innovation and more.
Reduce, reuse, refocus: How to scale your branded content operation
We’ve been living in the age of “banner blindness” for some time now. Internet users are either subconsciously or consciously ignoring display ads. These days, people increasingly seek out companies with a human face behind them. And the best way to show humanity as a brand or publisher is through storytelling.
Publishers have their mojo back
I’m calling it. 2019 is the year publishers get their mojo back. While there’s still work to be done – and the rewards for many are further down the road – the signs are pointing in the right direction. Those of you who have been in the business for a while are probably thinking: “Haven’t we been here before?” and perhaps you’re wondering what’s really changed in the past two years. Here’s the way I see it.
DCN’s must reads: week of April 11, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | Britain Proposes Broad New Powers to Regulate Internet Content…