Search results for "AI"
How Hotstar, India’s hottest OTT service, turns viewers into subscribers
The advance of high-speed networks and affordable data plans hasn’t only whet audience appetites for unlimited anytime, anywhere access to the content they desire. It has created ideal conditions for…
How publishers can unlock outcome-oriented advertising models
For anyone working in ad tech for more than a few years, the publisher monetization challenge comes as no (major) surprise. Ever since the ecosystem divided itself into demand-side and…
Behavioral advertising: The mirage built by Google
Important new research was presented earlier this week at a major economics conference and reported on by the Wall Street Journal. The comprehensive study was conducted over nearly five years by Veronica Marotta, Vibhanshu Abhishek and led by Alessandro Acquisti, who is globally recognized for his work studying behavioral economics and the impact of privacy on digital society.
The podcast market is booming. Research offers insights into monetization and the marketplace
Podcasts are not a niche market. One-third of Americans listen to podcasts monthly with one-quarter of these listeners tuning in on a weekly basis, according to a new report, “Investing in the Podcast Ecosystem in 2019” from Andreessen Horowitz.
DTC brands are disrupting ecommerce—and advertising
Direct-to-Consumer (DTC) businesses are a unique class of company, and they’re changing the way we purchase products of all kinds. MediaRadar recently conducted an analysis of DTC companies’ ad spending across digital, TV and print, as well as their CMOs, physical stores and funding practices.
Chartbeat spent more than 400 hours analyzing subscriptions—here’s what we’ve found
Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms including data analysis, comparing historical trends, and distilling insights from past use cases. After more than 400 hours of subscriptions research, here are some of our early takeaways.
For Group Nine Media president Christa Carone, brand equity is good business
I recently connected with Christa Carone, who joined Group Nine Media as president in 2017, at the Collision Conference in Toronto, Canada. Carone and I discussed revenue and distribution diversification, content strategy, and building a business based on brand equity.
DCN’s must reads: week of May 23, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | Running Scared: Network TV in the Streaming Age (6…
The bots among us: Artificial intelligence and automation are hard at work in the media business
From transcribing to fact-checking and polling to tweet parsing, artificial intelligence has been hard at work in newsrooms for years. However, the number of organizations using AI and machine learning to compose content is on the rise.
Google Chrome cracks down on tracking cookies. But who should make the rules?
Google has joined the likes of Apple and Mozilla on the privacy front by offering users of Chrome the chance to disable or remove third-party tracking cookies. Let’s take a critical look at this new direction, starting with the positives.
Video advertising in on the rise. But it isn’t for everyone
It’s no secret that web-enabled video is booming. Advertising budgets are being adjusted accordingly, as brands seeks to take advantage of the shift in behavior and make online video a larger piece of their media mix strategy.
What policy makers can learn from privacy-focused products
The legal and policy community continues to debate the impact of General Data Protection Regulation (GDPR), the ins and outs of the California Consumer Privacy Act (CCPA), and how (or whether) Washington should regulate consumer privacy. While the debate rages on, we are seeing a stream of consumer-focused privacy-oriented product rollouts, which should impact the discussion.