Search results for "AI"
High quality content casts positive halo over ad perception
Over the last decade, behavioral advertising has become the dominant approach to digital media buying. Yet major adjacency scandals and other brand suitability mishaps have offered empirical evidence against this assumption since 2017.
DCN’s must reads: week of August 15, 2019
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Facebook Offers News Outlets Millions of Dollars a Year…
Viacom dispels stereotypes and reveals actionable insights with its “Generations” study
As data and becomes more important for advertisers and other players in the ecosystem, media companies strive to provide more insights that illustrate their understanding of their audiences. One such company is Viacom, whose global insights team launched a research project this year called Generations.
Predicting conversion: Mastering the complex variables of user behavior
When a visitor comes to your site: Who’s most likely to take the action you want and who’s not? And what would you do differently if you knew the answer to that question? Because the answers are critical for subscription success.
How publisher operating systems will help save the business
It’s a brutal time to be in the news publishing business. One troubling example is that, between 2004 and 2018, more than one in five American newspapers folded. However, I believe that publishing can be saved, and that one promising new technology may play a leading role in bringing publishing back: the publisher operating system.
Why publishers need to focus on outcome-based advertising solutions
As the industry searches for new ways of cutting costs and diversifying revenue streams to stay afloat and support journalism, it’s time to put control back into publishers’ hands directly. Publishers need to focus on creating advertiser-centric business models and adopt technology that will create outcome-based solutions.
The scoop on why The Washington Post is way into TikTok
Whether it’s hurtling singles to record breaking runs on the charts, or reminding you about your own mortality, music video mashup and sharing app TikTok is now an ingrained part of the zeitgeist. But is it a newsworthy platform?
What Pew’s latest industry stats say about the media marketplace
Pew Research Center has just released its latest State of the News Media report, which provides an annual briefing of the news media marketplace. The annual report offers a succinct, yet comprehensive, analysis of the media industry.
Tear down the funnel and build a pyramid: The shift from purchase funnels to mobile customer journeys
In a market where the cost to acquire an app user is rising through the roof, and the increase in app abandonment is alarming, it’s clear that the traditional focus on top-funnel metrics is fatally flawed.
Trust in Facebook is at an all-time low: Here’s how media companies can use that to their advantage
With more than 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of advertising for brands worldwide. However, little by little, the community standards of Facebook have been dropping — and people are noticing.
The halo effect is real: New research confirms that ads perform better in quality contexts
Media companies have long declared that it matters where advertising campaigns run. Unfortunately, when the ability to micro-target users at scale became available, particularly on massive social media platforms, it was simply too attractive for advertisers to ignore. However, two new reports confirm that digital ads viewed on trusted editorial sites generate a more engaged audience for advertisers.
Marketers seek brand safety and awareness, but focus spending on search and social
With people spending more and more time in front of small screens, advertisers are increasingly prioritizing video. However, they continue to spend the bulk of their budgets on paid search, with paid social taking the next biggest chunk, despite concerns about brand safety.