Search results for "AI"
What to expect from disinformation during the 2020 elections (and how to respond)
Most academic, media and political analysts forecast the likelihood of disinformation playing a large role in the upcoming 2020 presidential election. A recent analysis predicts that more disinformation will be generated state-side than the volume generated by foreign entities.
Is your website at risk for ad fraud?
The amount of money marketers waste on digital ad fraud is enormous, with one estimate reaching as high as $42 billion worldwide this year. But advertisers aren’t the only ones losing. Publishers also lose when ad fraud diverts revenue from quality websites to fraudulent ones.
Given Google Chrome’s “incognito” update, it may be time to rethink your paywall strategy
The talk of paywalls – and their relative strengths and weaknesses – makes this a good time to give some thought to your paywall strategy. Here are some different types of paywalls and how they may or may not be affected by Chrome’s latest update.
DCN’s must reads: week of August 29, 2019
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Google Warns Against Blocking ‘Cookies’ Entirely, Triggering Criticism (3…
Beyond subscriptions: Redefining the value exchange between audience and publisher
Publishers are pouring their hopes into subscriptions and membership. However, even the most diehard optimists and proponents of these models have to admit that subscriptions alone are not a universal panacea to the need for digital revenue.
Malicious ads are down. But don’t rest easy yet.
Confiant recently conducted our fifth research study on malvertising and ad quality in the digital advertising ecosystem. Although we are seeing a decrease in malicious and In-banner video ads this quarter, security and quality issues continue to change and evolve.
The case for shifting CMO budgets from tech to creative services
Most marketers can agree that we’ve reached the point of marketing technology saturation, or at least diminishing returns on investment. Investment in martech is finally stabilizing and a new study shows a different way to squeeze more ROI from the CMO budget.
Subscriptions v. advertising models: Can they co-exist?
The industry has seen a major push to revive the subscription model. Some publishers have found success in pivoting to this revenue model. However, thousands of other publishers are wondering if subscriptions are a realistic option.
Confused about section 230? You’re not alone.
Passed in 1996, the Communications Decency Act includes a line under the Section 230 heading which reads: No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider. Those 26 words have lead to a surprising amount of confusion.
DCN’s must reads: week of August 22, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | How Should Big Tech Be Reined In? Here Are…
Disinformation is profitable. That needs to change.
The business of publishing disinformation, inaccurate information spread purposefully and/or maliciously, is more profitable than ever according to a new study from the Global Disinformation Index (GDI).
Where are the world’s most loyal readers? Hint: It’s not North America
Publishers looking to understand how high reader engagement translates to long-term loyalty in 2019 should look no further than Northern Europe. Our research finds that Northern European readers had the highest percentage of loyal pageviews for consecutive quarters.