Search results for "AI"
Own your code and its impact on user experience
At the dawn of digitalization, publishers owned the code that ran their online platforms. Decades later, a shift to third-party assets has changed the balance of power and introduced risks that the media is still struggling to control. It is critical that publishers prioritize user experience by mitigating third party risk.
Native advertising had a great 2018 and it shows no signs of slowing
Native advertising has quickly become one of the most popular and effective forms of advertising, particularly for B2B brands. In fact, eMarketer recently estimated that U.S. advertisers will boost spending on native ads by 25% this year, reaching $43.9 billion.
DCN’s must reads: week of July 25, 2019
Here are some of the best media stories our team has read so far this week: NBC News | Facebook’s FTC settlement points toward a future for privacy regulation (2…
We stopped producing content. The results were not good.
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to the immediate return of most marketing and advertising metrics, then investing in the long-tail metrics of a content program can seem like a competing priority.
Journalists are worried about the future of journalism
Journalism has faced a number of challenges over the past few years and there doesn’t seem to be an end in sight. The duopoly has long been seen as one of the biggest threats to the journalism industry. However, according to our “Don’t stop the press” survey only 21% of journalists feel that this is a major concern.
DCN’s must reads: week of July 18, 2019
Here are some of the best media stories our team has read so far this week: Fortune | ‘We’re Not Like Facebook.’ Tech Giants Will Squirm in Capitol Hill’s Hot…
The echo chamber effect
Most of the time, echo chambers are amazing, secret, shared spaces – acoustic marvels. Unfortunately, “figurative” echo chambers just don’t produce the same vibe. And public policy is one arena in which echo chambers clearly don’t support balanced, rational thinking.
First impressions count. Here’s how to create a truly satisfying user experience
It’s no secret that a great user experience is the key to attracting and retaining customers. A good user experience goes way beyond visual cues and basic functionality (though these are certainly important). In 2019, good UX is all about how quickly you can deliver the most relevant experience to the user in the moment.
Why brand lift is the advertising industry’s most misunderstood and underutilized metric – and why it should reign supreme
Brand marketing is about more than a direct sale. You’re investing your budget – in some cases, a considerable budget – into building long-term perceptions of your company and what it can bring to consumers. Unlike most metrics, brand lift is what tells you if a consumer came any closer to becoming a customer.
Young people rely on the news. Unfortunately, they don’t always find it reliable.
The good news is that young people continue to read the news. The bad news is that they are losing faith in it. A report released by the John S. and James L. Knight Foundation finds that 88% of young adults access news at least weekly, which includes 53% that do so every day.
DCN’s must reads: week of July 11, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | The Great Race to Rule Streaming TV (11 min…