Search results for "AI"
New Economist Group digital product puts customer experience at its core
Launching a new product during a global pandemic could be classed as a bold move. However, given its customer-centric approach, The Economist Intelligence Unit (EIU) team knew the time was…
DCN’s must reads: week of April 29, 2021
Here are some of the best media stories our team has read so far this week: The Wall Street Journal |Apple, Spotify and the New Battle Over Who Wins Podcasting…
What can the middle-aged electronic program guide learn from that upstart TikTok?
Compared with the automotive industry’s “teenage years” when it dallied with radical interfaces for how to drive a car – including levers and pullies for steering, acceleration, and brakes –…
Courting media consumers with a customized approach
The pandemic triggered further consumer reliance on media for entertainment, information, and social connections. As consumers reenter life outside the home, publishers are assessing how they will maintain strong post-Covid…
6 Pricing strategies to drive revenue growth
The lifespan of a subscriber is dictated almost entirely by how they perceive value in a service. Subscribers will simply cancel and churn if their expectations are not met. Thankfully,…
DCN’s must reads: week of April 22, 2021
Here are some of the best media stories our team has read so far this week: The New York Times | In the Roaring Twenties, Ads Make a Comeback (6…
Journey to equality: An analysis of the 50:50 Challenge
BBC News presenter Ros Atkins and I often talk about “pinch yourself moments” when it comes to 50:50 The Equality Project – a grassroots initiative he started at the heart…
Building a 360-degree customer view to thrive in post-cookie publishing
Last year was a whirlwind ride in ad land. Publishers navigated through a tumultuous period of reduced ad spend, axed campaigns, and overzealous keyword blocking. However, 2021 brings with it…
Legal and Legislative Committee Call
Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content. Only Digital Content Next Publisher members may attend. Contact DCN…
Discriminatory optimization: Social algorithms conflict with marketing plans
Research findings show that ad delivery optimization can often skew the exposed audience by gender or race. Specifically, research found that Facebook algorithms used to optimize a target audience discriminated…
Instead of scrabbling over the triopoly’s crumbs, publishers must unite
Recently, when I was reading an article in the The Wall Street Journal about our industry, it became apparent to me that web publishers, who spend millions of dollars every…