Search results for "google"
Meet the Blockers
We’ve made it through the first stage of the “ad block wars.” Step one is admitting there is a problem — and many have. Those who still don’t think there is a problem, feel free to stop reading and go find some sand. Ad blocking has grown a dramatic 48% from July 2014 to June 2015 surpassing 15% of all U.S. consumers. It has now become an existential threat to our members. Clearly, we have a system-wide problem that must be addressed directly with consumers. In addition to the consumer, there’s another voice that needs to be heard: That of the ad blockers themselves.
What should be made of the civic power of social media platforms?
King’s College, London, has released a new study about the growing phenomenon of global tech giants, their increasing civic power, and what this means for democracies entitled “Tech giants and civic power” in an effort to stimulate debate about the role of the tech giants – notably Google, Facebook, Twitter, Apple and others – in democracy and civic life, as distinct from their impact on privacy and security, or their economic and financial status.
Chat apps: The unlikeliest of news delivery channels
Since its earliest days, the news has always been about stringing together sentences and paragraphs to tell stories for readers. Even in the Internet age when people lament over increasingly short attention spans and stories are being told ever more succinctly, the general approach has held — that is until, the idea of delivering news as text messages came along.
How the industry can help mobile developers survive “Apptropolis”
As of early 2016, millions of apps are ready for download on Google Play, Apple’s App Store, Amazon, Microsoft, and Blackberry World. Elsewhere in the world, China’s Wandoujia app store adds a stunning average of 500,000 new users per day to its platform. Welcome to digital sprawl!
Forget apps. This year, SXSW was all about experience.
Unlike past years in which an app dominated conversations at Austin’s annual South by Southwest Interactive festival, it’s safe to say that the talk of the town at this year’s South-By was the “experience.” First, there’s the experience of virtual reality, which proved to be a buzz term in multiple realms: marketing, storytelling and more. Then, there’s the experience taking place as consumers transition more from the broadcast-like social media networks of Facebook and Twitter to more narrowcast-apps.
Finding solutions in the thorny, confusing world of ad-blocking
For publishers treading the complex world of ad-blocking, there are strong indicators that they must figure out a healthy balance of insistence, tolerance and acceptance. Pure standardization on ad-blocking might not ever happen given current circumstances, and so publishers ought to take note and take the necessary action for their business and audience.
Consumer matters: trust, transparency and the open web
I have no doubt the next year will bring meaningful developments in defense of the open web—the essential platform where publishers are able to distribute and monetize their content directly with consumers. On the open web—one in which information flows freely and gatekeepers are not able to restrict that flow—transparency rules, from sources to source code, and the most valued commodity is trust. To that end, champions of the open web are now writing and debating rules that will impact the value of publishers’ relationships with their readers and viewers.
Content Everywhere 2016 – Managing Multi-Channel Distribution
If you are a DCN publisher member, please be sure to log in or register to access PDFs of the presentations. Google, Twitter, Apple, Snapchat, Facebook (and undoubtedly more to…
DCN Mobile Breakfast 2016
If you are a DCN publisher member, please be sure to log in or register to access PDFs of the presentations. A great mobile experience demands fast-loading pages, something the…
Editorial analytics sharpen newsrooms’ focus
News organizations everywhere are competing for attention. In a continuously-changing media environment, journalists are challenged more than ever before to connect to their audiences. In its report, the Digital News Project 2016, Reuters Institute examined how news organizations, across Europe and the United States analyze their audiences’ behaviors in order to inform and develop their editorial voices.
DCN’s recommended reading: week of February 18, 2016
Our recommended reads from around the web: WSJ: Facebook’s Video Tactics are Underhanded, YouTuber Casey Neistat Says (5 min read) WSJ: Facebook’s Instant Articles Advertising Fixes Win Over Publishers (4…
A tale of two legacy brands: The New York Times & Yahoo
We all know the narrative that older media brands are struggling to reinvent themselves for the digital age, while upstarts have the advantage of being “digital natives” with no legacy burden. But what about the older “digital native” brands such as AOL and Yahoo? Looks like they might end up having an even more difficult road ahead.