Search results for "google"
Finding solutions in the thorny, confusing world of ad-blocking
For publishers treading the complex world of ad-blocking, there are strong indicators that they must figure out a healthy balance of insistence, tolerance and acceptance. Pure standardization on ad-blocking might not ever happen given current circumstances, and so publishers ought to take note and take the necessary action for their business and audience.
Consumer matters: trust, transparency and the open web
I have no doubt the next year will bring meaningful developments in defense of the open web—the essential platform where publishers are able to distribute and monetize their content directly with consumers. On the open web—one in which information flows freely and gatekeepers are not able to restrict that flow—transparency rules, from sources to source code, and the most valued commodity is trust. To that end, champions of the open web are now writing and debating rules that will impact the value of publishers’ relationships with their readers and viewers.
Content Everywhere 2016 – Managing Multi-Channel Distribution
If you are a DCN publisher member, please be sure to log in or register to access PDFs of the presentations. Google, Twitter, Apple, Snapchat, Facebook (and undoubtedly more to…
DCN Mobile Breakfast 2016
If you are a DCN publisher member, please be sure to log in or register to access PDFs of the presentations. A great mobile experience demands fast-loading pages, something the…
Editorial analytics sharpen newsrooms’ focus
News organizations everywhere are competing for attention. In a continuously-changing media environment, journalists are challenged more than ever before to connect to their audiences. In its report, the Digital News Project 2016, Reuters Institute examined how news organizations, across Europe and the United States analyze their audiences’ behaviors in order to inform and develop their editorial voices.
DCN’s recommended reading: week of February 18, 2016
Our recommended reads from around the web: WSJ: Facebook’s Video Tactics are Underhanded, YouTuber Casey Neistat Says (5 min read) WSJ: Facebook’s Instant Articles Advertising Fixes Win Over Publishers (4…
A tale of two legacy brands: The New York Times & Yahoo
We all know the narrative that older media brands are struggling to reinvent themselves for the digital age, while upstarts have the advantage of being “digital natives” with no legacy burden. But what about the older “digital native” brands such as AOL and Yahoo? Looks like they might end up having an even more difficult road ahead.
The future of media depends on great consumer experiences
With audiences widely dispersed among mobile and social apps – and, soon, virtual reality and augmented reality experiences– publishers who want to thrive must both follow consumers where they want to go and meet them on their own terms. These were a couple of the themes that emerged from the wide-ranging conversations at DCN’s annual members-only Next: Summit held February 1-3 in Miami. DCN members met to explore content and business models given that consumption patterns are constantly changing, many consumers are actively avoiding advertising, and digital intermediaries are extracting much of the value out of the publishing economy.
Top 10 social video trends for 2016
The top social video trends for 2016 as predicted by Unruly, a video-ad technology company: This year proves to be quite a competitive year, both domestically and globally, with the…
DCN’s recommended reading: week of January 28, 2016
Our recommended reads from around the web: Ad Age: Google’s Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns (6 min read) Yahoo! Finance: Apple plans to offer…
DCN’s recommended reading: week of January 21, 2016
Our recommended reads from around the web: WSJ: Bogus Web Traffic Continues to Plague the Ad Business (3 min read) S+B: A Strategist’s Guide to Blockchain (21 min read) Digiday:…
Beyond 140: Will another walled garden bloom?
The latest report on Twitter’s efforts to reinvigorate its platform included the long-rumored project to break loose from the 140 character limit. Like all newsfeed changes, this triggered a polarizing debate about people’s preferred experience of the almighty feed. Lost in the fray was a more important development, that Slate’s Will Oremus astutely captured: “Twitter isn’t raising the character limit, it’s building a wall.”