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Salon’s fearless approach to innovating on editorial, video and ad content
Founded in 1995, Salon is one of the oldest online publications. But it’s far from “old school” thanks to an aggressive and innovative approach to content creation, “co-creation, and sponsored advertising. Peggy Anne Salz, chief analyst and content strategist at MobileGroove, caught up with Cindy Jeffers,Salon Media Group, Inc.’s CEO and CTO , to discuss how a strategy sharply focused on social and mobile has allowed Salon to cultivate new audiences and ensure the continued growth of its native advertising initiatives.
Trust, transparency and the New York Yankees
According a recent report in the New York Times, the majority of new online advertising revenue—85%—will go to two companies: Google and Facebook. While these companies have consumer-facing services, the reason they dominate the digital advertising ecosystem is because of the technology and algorithms they employ as third parties. Third parties collect data about consumers yet have no direct relationship with them. In addition, those people usually have no idea that their data is being collected.
DCN’s recommended reading: week of May 12, 2016
Our recommended reads from around the web: Recode: Google Fiber is the most audacious part of the whole Alphabet (16 min read) Digiday: Why publishers are teaming up to explore…
What artificial intelligence can do for journalists and newsrooms
Artificial intelligence can help journalists automatically adapt stories to the personalities, moods and locations of their readers. The news and information ecosystem is in the midst of change — again. Mobile-first consumption…
Evaluating content distribution channels
Publishers face unprecedented pressures in the mobile and social media dominated marketplace. In fact, according to eMarketer, mobile accounted for half of digital ad spending in the U.S. in 2015 and is suspected to reach 70% share of advertising by 2019, according to eMarketer. In response to publishers’ needs, the International News Media Association (INMA) released a report “Evaluating Distributed Content in the News Media Ecosystem” to help educate on the implementation strategies of distributed content.
Technology guide to scale programmatic revenue
Does this describe you? You have done the hard part of growing an audience. You have fully functional teams to sell direct to advertisers. And you even built an in-house…
DCN’s recommended reading: week of April 28, 2016
Our recommended reads from around the web: The Intercept: The Android Administration (12 min read) Poynter: Ad tech is broken. Here’s how newsrooms can help fix it (16 min) Ad…
DCN’s recommended reading: week of April 21, 2016
Our recommended reads from around the web: AdExchanger: The End Of Header Bidding? Google Opens Up Dynamic Allocation To Outside Demand (3 min read) The Information: Escaping the Digital Media…
Meet the Blockers
We’ve made it through the first stage of the “ad block wars.” Step one is admitting there is a problem — and many have. Those who still don’t think there is a problem, feel free to stop reading and go find some sand. Ad blocking has grown a dramatic 48% from July 2014 to June 2015 surpassing 15% of all U.S. consumers. It has now become an existential threat to our members. Clearly, we have a system-wide problem that must be addressed directly with consumers. In addition to the consumer, there’s another voice that needs to be heard: That of the ad blockers themselves.
What should be made of the civic power of social media platforms?
King’s College, London, has released a new study about the growing phenomenon of global tech giants, their increasing civic power, and what this means for democracies entitled “Tech giants and civic power” in an effort to stimulate debate about the role of the tech giants – notably Google, Facebook, Twitter, Apple and others – in democracy and civic life, as distinct from their impact on privacy and security, or their economic and financial status.
Chat apps: The unlikeliest of news delivery channels
Since its earliest days, the news has always been about stringing together sentences and paragraphs to tell stories for readers. Even in the Internet age when people lament over increasingly short attention spans and stories are being told ever more succinctly, the general approach has held — that is until, the idea of delivering news as text messages came along.
How the industry can help mobile developers survive “Apptropolis”
As of early 2016, millions of apps are ready for download on Google Play, Apple’s App Store, Amazon, Microsoft, and Blackberry World. Elsewhere in the world, China’s Wandoujia app store adds a stunning average of 500,000 new users per day to its platform. Welcome to digital sprawl!