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DCN’s recommended reading: week of July 28, 2016
Our recommended reads from around the web: The Wall Street Journal | Some Media Companies Cool on YouTube Distribution (6 min read) BuzzFeed News | FTC: Most Americans Don’t Know…
Publishers push the envelope at political conventions
The 2016 Republican and Democratic conventions are upon us, and with publishers and broadcasters trying out numerous avenues for coverage and commentary — it’s set to go down in history. Publishers are trying a mix of Facebook Live, Snapchat, bots and even pop-up podcasts to stand apart from the media scrum. And they have even more competition from delegates, attendees and protesters who can use their own smartphones to report from the scene live.
DCN’s recommended reading: week of July 21, 2016
Our recommended reads from around the web: Digiday: How The Atlantic, Slate and others obsess about user experience (4 min read) The Guardian: Taylor Swift is taking on YouTube, and…
DCN’s recommended reading: week of July 14, 2016
Our recommended reads from around the web: The Washington Post: Donald Trump is crashing the system. Journalists need to build a new one. (5 min read) Fortune: The Best Protection…
Media companies wrestle with ad blocking
Ad blockers have become the bane of the online publishing industry’s existence. Having spent decades grappling with how to effectively monetize digital content, now publishers face a very real obstacle to their primary revenue stream in the form of the ad blocker. As ad blockers increasingly take hold, publishers are struggling to determine the extent of the threat and, of course, how best to address the issue.
DCN’s recommended reading: week of June 30, 2016
Our recommended reads from around the web: MediaPost: Relevancy Is A Mobile Display Myth — It’s User Control That Will Stop The Blocking (3 min read) New York Magazine: The…
Half of all viewers subscribe to SVOD
Subscription VOD (SVOD) penetration now equals DVR penetration in the United States. In fact, half of all viewers now have a subscription based service such as Netflix, Hulu Plus and Amazon Prime, according to Nielsen’s 1Q16 Total Audience Report. Interestingly, close to 30% of households have both an SVOD service and a DVR. Nielsen also noted that DVR penetration has flattened while SVOD is on a strong growth path. So while consumers are still obtaining most of their content on television, live TV consumption is declining as smartphone and tablet viewing is increasing.
The internet of things race
The Internet of Things (IoT) continues to build traction and gain ground as the leading force in connected ingenuity. Nowhere was this more apparent than at TU-Automotive Detroit 2016, a recent automotive industry expo and conference that centered on the connected car.
Are 5 second ads the new Snapchat?
We live in a visual world. To make a story or campaign compelling, visuals or video are absolutely essential. In fact, it is commonly cited that the brain processes images 60,000 times faster than text. People are captivated by short, instant bursts of content—even content that disappears after a few seconds like Snapchat.
Top takeaways for publishers from Mary Meeker’s latest report
Each year, analyst Mary Meeker — a partner at the Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers — releases her massive Internet Trends report, with businesses scurrying to take advantage of her insights into what’s hot and what’s not. This year, Meeker released the report while at the Code Conference, for maximum high-level impact. There’s a lot to chew on, but here are the most important trends for content creators and online publishers.
DCN’s recommended reading: week of June 9, 2016
Our recommended reads from around the web: Advertisers Alleging Kickbacks Spur Battle With Madison Ave (7 min read) ANA: ANA Transparency Report Released (2h read) TheMediaBriefing: Talking Gawker: The case…
Automated detection improves privacy practices
A consistent routine of privacy detection, measurement and practice allows websites and services to improve their privacy practices. Privacy measurement is specifically used to find out what user data companies collect, how they collect it, and what they do with it. OpenWPM is an effective privacy measurement tool developed by Steven Englehard and Arvind Narayanan at Princeton University, who recently published a study, “Online tracking: A 1-million-site measurement and analysis.”