Search results for "AI"
DCN’s must reads: week of February 17, 2022
Here are some of the best media stories our team has read so far this week: Press Gazette | Why publishers are starting to ditch Google Accelerated Mobile Pages (10…
Yes, live shopping is a revenue play. But for media execs, there’s more
Video shopping is being hyped as the next big thing in video and shopping. But it is kind of hard to believe that livestream commerce, which has its roots in…
Segment your audiences to increase overall revenue
Reader revenue is among news executives top priorities. In fact, 79% of news executives who participated in The Journalism, Media, and Technology Trends and Predictions 2022 by the Reuters Institute…
How broadcasters can turn Advanced TV to their advantage
Changes to media consumption habits mean that audiences are consuming more than linear TV and subscription services. Today’s audiences are tuning in to a broad range of connected TV (CTV),…
The role of ad quality in the post-trust era
Publishers have long understood that user experience and monetization go hand in hand. So it only makes sense to examine the impact of ad quality on experience and, by extension,…
DCN’s must reads: week of February 10, 2022
Here are some of the best media stories our team has read so far this week: The Financial Times | US streaming giants feel squeeze of regulation in Europe (7…
Regulation, revenue, and relationships top of mind at the 2022 DCN Next: Summit
Held virtually January 31-February 3, the 20th annual members-only DCN Next: Summit was a gathering of digital content companies from all over the world. CEO Jason Kint opened the event…
Getting consumers to trust quality information is critical
A trusted reputation is crucial for publishers. And, despite the clickbait appeal of fake news, most people value accuracy and truthful content. Research has confirmed time and again that people want to…
Navigating the new identity era: Why preparation is key
If history has taught us anything, it’s that there are always lessons to be learned and mindsets to be shifted. If you’ve been in the digital advertising industry for any…
Terminology matters: Tackling cultural nuance in the UK media
When we talk about minority groups should we use BIPOC, POC, something different or nothing at all? It’s a question posed in America many times since the death of George…
How video streaming services innovate and stay competitive
Streaming is popular but competition is fierce. It seems like every major network and media company has launched a streaming service. Last week, Netflix released its 4Q 2021 earnings. The company…
It is time for publishers to take back control
The adtech ecosystem hasn’t always been easy for publishers to navigate. Managing complexity around data privacy, dealing with opaque fees, and working around anti-competitive behavior has become standard operating procedure….