Search results for "AI"
DCN’s must reads: week of March 3, 2022
Here are some of the best media stories our team has read so far this week: Wired | Australia’s Standoff Against Google and Facebook Worked—Sort Of (10 min read) The…
Three key trends in digital media product development
Digital media companies face fierce competition for the eyes, ears, and wallets of customers. But those who succeed have the potential to win big. With the rise of new content…
Community is good for audiences—and great for publishers’ data strategies
You know this already, but it’s worth repeating: The third-party cookie is on its deathbed. Luckily for publishers, first-party data––data collected directly from users––is waiting in the wings. Far from…
How NYMag, NYT and Atlantic are leveling-up their game strategy
Last month’s Wordle acquisition by The New York Times hit headlines inside and outside the media world. It serves as a useful reminder of the value of simplicity in creating…
Does sponsored content influence broader news agendas?
Sponsored content plays a sizeable role in publishers’ revenue model. According to eMarketer, ad spend on sponsored content in 2021 neared $57 billion. Advertisers find the high production quality of today’s sponsored…
Publishers push past the cookie and take control of their data destiny
The start of 2021 seems like a lifetime ago by any measure. But if you work in the world of digital advertising, the landscape certainly looks very different today than…
The rise of NFTs comes with unanswered copyright questions
Non-fungible tokens (NFTs) have dominated the headlines of late. Whether Kanye West is dissing NFTs, or Jimmy Fallon is hyping them, hardly a day goes by without a big news…
DCN Tech & Product Innovation Day
A DCN members-only event designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will…
Digital media behaviors between older and younger generations converge
Some differences between generations seem irrefutable while others seem little more than the function of age and maturity. Without doubt, we have observed the many impacts of digital transformation on…
Struggling to implement advertising automation? Here are three critical factors
Across the publishing, media and streaming industries, ad supported revenue models remain a central source of income, despite the growing popularity of subscription models. As we look to the future,…
4 Ways publishers can invest in accountability to build revenue in 2022
Spending on programmatic advertising is set to hit $133.04 billion in 2023, representing over 90% of display advertising, according to eMarketer. This rise in programmatic advertising presents publishers with a…
Magic wand meets crystal ball: My digital media predictions
It’s the start of a new year. So, two of the most popular questions I get are: “If publishers could wave their magic wand, what would they change about media?” …