Search results for "AI"
Maximizing audiences’ unique relationship with TV
Consumers appear to be more engaged with media than ever before. Social platforms, podcasts, and games have found their way into consumers’ daily lives. However, TV’s place at the heart…
Understanding the dimensions of trust in the news media
Accuracy and transparency are vital elements of quality journalism that both play into another critical component: trust. Therefore, understanding consumer trust (or lack of it) is essential in today’s news…
It’s time to modernize Advanced TV. Here’s how
Online video offers tremendous reach and growth potential for advertisers and publishers alike. But disparate technologies and fragmented metrics have been longtime pain points. There’s a clear need for a…
DCN’s must reads: week of March 2, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of February 23, 2023
What’s behind digital media’s confidence – and priorities?
The Association of Online Publishers’ (AOP) new report, Digital Publishing: Outlook and Priorities 2023, offers insight into this year’s top priorities for media companies – which unsurprisingly featured revenue growth. Publishers…
How media companies can protect addressability
As we look toward the rest of 2023 and beyond, it’s clear that respect for consumer privacy will continue to greatly impact digital advertising as a whole. But this shift…
Brand-true omnichannel strategy dominates the 2023 DCN: Next Summit
While evergreen issues around trust and a focus on the audience experience peppered the first in-person DCN Next: Summit since 2020, emerging opportunities – and concerns – around generative AI…
How two publications are attracting new, younger audiences
Successful digital publishers produce content that connects with audience expectations. These publishers are committed to engaging audiences more deeply with an audience-first approach. To assist digital publishers in attracting new…
Publishers vs. walled gardens: Can your data tech compete?
Google’s deadline for deprecating third-party cookies has been looming on the horizon for the digital industry for a while now. But at this point in 2023, even with the continued…
Content production policy captures the global spotlight
Discoverability, funding, IP ownership, and cultural sovereignty are topics at the forefront of how and to what degree streaming companies should be put under government regulations. As today’s over-the-top streaming…
DCN’s must reads: week of February 9, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of February 2, 2023
2023 strategies for subscription growth
Amid market inflation, media companies prioritize the subscription segment of their businesses as they question the longevity of economic uncertainty. Early headlines this year illustrate financial concerns with layoffs, hiring…