Search results for "AI"
Legal and Legislative Monthly Virtual Meeting
The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content. This is a free event for DCN members. The unique,…
More people are paying for news worldwide
The way we consume news has dramatically transformed in recent years. Most news organizations adopted a digital news business model and now offer subscription products. Understanding online news payment trends…
DCN’s must reads: week of October 5, 2023
Here are some of the best media stories our team has read so far this week:
DCN research unveils the power of representation in audience engagement
In an era where media consumption shapes opinions and influences culture, the spotlight is on media businesses being more inclusive and diverse in their content and practices to better serve…
Advertising strategies: shifting tides from OMP to direct-sold
A data gap is growing in digital advertising as regulators become stricter, users choose cookie-blocked browsers, and Chrome slowly kills the third-party cookie. It has caused addressability in the open…
A publisher Christmas Carol: Lessons for an ideal fourth quarter
The fourth quarter is often a time when ad dollars are flowing, allowing publishers to maximize gains and push toward annual goals. But this year, we’ve found that many industry…
DCN’s must reads: week of September 28, 2023
Here are some of the best media stories our team has read so far this week:
Reaching more women with news: lessons on gender representation from the FT
“He is a man, he has his back towards me and is not listening to me.” Those are the words one woman used to describe the regular FT reader as…
What neuroscience reveals about successful CTV ads
In the evolving advertising landscape, the shift from traditional linear television to digital platforms offers new ways for marketers to reach their audiences. However, while advertisers have new tools and…
Six steps to stand out as a ‘made-for-audiences’ media company
Thanks to AI technology, anyone can quickly create a website and populate it with content that looks legitimate enough to sell advertising. The proliferation of made-for-advertising (MFA) websites, or sites…
DCN’s must reads: week of September 21, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of September 14, 2023
Condé Nast’s Deborah Brett on the power of partnerships
FKA Twigs joined by members of the Rambert Dance Company at Vogue World. Photo credit Marc Brenner/Vogue. Condé Nast’s Global Digital Chief Business Officer Deborah Brett has a long history of…