Search results for "AI"
Inside Quartz’ obsessive approach to email newsletters
Email rules as the most reliable way to reach consumers. And Quartz, a six-year-old mobile-first publisher, is widely credited with helping reinvent the email newsletter. Senior editor Adam Pasick discusses how Quartz looks beyond the newsroom for content that inspires and engages audiences, and why it pays to publish newsletters with a “sense of purpose and cohesiveness.”
5 Steps to acquire, upsell, and retain subscribers using customer data
Publishers seeking to drive subscriptions as a way to bolster revenue and to be less reliant on ad revenue should consider strategies based on customer data. Data drives insights about your readers, which your team can use to acquire, upsell, and retain loyal subscribers.
Why outdoor advertising is having a renaissance
Google, Facebook, Netflix and China’s Alibaba – among other companies – have started investing in outdoor advertising. And unlike most advertising markets, out-of-home ads are expected to grow this year, if only modestly. These incremental gains don’t mean that aging billboards will proliferate, of course. But with interest from tech behemoths – and startups trying to disrupt the buying process – outdoor advertising is having an unexpected renaissance.
Post-GDPR impact: Programmatic remains strong in the U.S.
It’s been reported that programmatic purchases have plummeted in the EU since GDPR has gone into effect. Companies now need to prove they have user permissions, which becomes tricky if you’re selling advertising on websites where you have no ownership or control. However, MediaRadar evaluated programmatic ad spend in the U.S. and the impact isn’t nearly as drastic as some may have believed.