Search results for "AI"
Research shows that American voters support press freedom but miss signs it’s under threat
One of the fundamental tenants of the United States of America is that a robust free press is vital to an informed public. The good news is that an unequivocal majority of registered voters believe in the importance of a free press. However, many do not perceive that this crucial freedom is at risk.
What building a digital media agency has taught us about navigating programmatic
The most significant differences between programmatic and traditional media buying are the reliance on systems and software, amount of performance data available, and an advertiser’s ability to make adjustments on-the-fly. Here are three principles to help you navigate programmatic.
Has Google outgrown democracy?
The Senate Intelligence Committee held a hearing to examine the extent to which foreign actors manipulated digital platforms to meddle in the 2016 elections. They invited top executives from the big tech platforms testify in person. There is no clearer sign of Google’s power than the fact it declined to participate.
How much should advertisers worry about the future of consumer data?
For more than a decade now, users of social media platforms and internet services have been providing personal data to companies in exchange for services. In turn, this data empowers advertising models. However, several events over the past couple of years threaten this seemingly too-good-to-be true business model.
Monetizing data: 6 ways to make money without selling your data
Selling your data isn’t the only way to make money with your customer data. In fact, there are many creative ways in which publishers can monetize their data. Here are six opportunities to monetize data – without selling it.
GDPR triggers many European news sites to reassess their use of third-party content
News websites in many countries are placing considerably fewer cookies without user consent post the implementation of General Data Protection Regulation (GDPR). According to Reuters Institute’s research, news sites now have 22% fewer third-party cookies than they did prior to GDPR.
Ads are coming to streaming TV. But will consumers buy in or opt out?
Advertisers are finally getting a chance to reach the “unreachables” – cord-cutters and cord-nevers – who bypass traditional cable in favor of streaming alternatives. The connected TV ad spend is on track to hit $8.2 billion this year and forecast to reach $20.1 billion by 2020. The heavy investment in OTT shows where advertisers are placing their bets. And investments and acquisitions by companies such as AT&T, Sinclair, Adobe, and even Netflix show that they are considering adding advertising to the mix.
Programmatic spend continues to surge in 2018
It’s predicted that more than $46 billion in ad dollars will be spent on programmatic advertising in the United States this year, with 86.2% of all digital display ads bought programmatically by 2020. But who is spending the most on programmatic? And where is the market heading? MediaRadar digs in to the numbers.
The simple formula that works for The New York Times’ T Brand Studio
Peggy Anne Salz catches up with Graham McDonnell, International Creative Director for T Brand Studio, to discuss the company’s mission to create dynamic and innovative content with a decidedly human touch.
Americans want platforms to be transparent about the content in their news feeds
As consumers become increasingly reliant on social platforms for their news, they expect transparency about how the companies determine which news items appear in their newsfeeds. The Knight Foundation and Gallup examine consumer opinion on curated content in their new report, Major Internet Companies as News Editors.
DCN’s must reads: week of August 23, 2018
Here are some of the best media stories our team has read so far this week: Financial Times | Brussels to act against tech groups over terror content (3 min…