Research / Insights on current and emerging industry topics

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Digital media subscription market holds steady despite higher costs

October 30, 2025 | By Rande Price, Research VP – DCN subscriptions

Q2 2025 Digital Subscription Tracking Report

August 7, 2025 | By Rande Price, Research VP – DCN

Digital subscription trends Q1 2025: bundling, ad-supported growth, and market shifts

June 5, 2025 | By Rande Price, Research VP – DCN

Research

In-stream and Sidekick are preferred mobile ad formats
November 16, 2016 digital advertising, mobile advertising
Research

Interstitial ads shown to alienate, not engage
November 15, 2016 digital advertising, video advertising
Research

Mobile now accounts for almost half of all digital ad revenue
November 9, 2016 digital advertising, mobile, social media, video advertising
Perspectives

Six things we now know about native advertising
November 2, 2016 native advertising, supporter
Research

The growing economy of web scraping
November 2, 2016 web scraping
Research

Programmatic versus publisher-direct online ad buying: What do the data say?
October 25, 2016 ad fraud, digital advertising, programmatic, supporter, viewability
Research

Forrester Wave report dives deep into the marketing analytics market
October 19, 2016 analytics
Research

Marketers weigh the pros and cons of programmatic
October 11, 2016 digital advertising, programmatic
Research

Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 digital advertising, social media
Research

Making metrics meaningful: Benchmarking engaged time
October 3, 2016 engagement, measurement, supporter, time-based measurement
Research

Media companies’ Facebook relationship status: It’s complicated
September 30, 2016 social distribution, social media, social platforms
Research

Social media revenue trends register mix results
September 28, 2016 digital advertising, social media