/ An inside look at the business of digital content
Archive
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Incontext Advertising
Retail media: Friend, foe, or something in between?
August 31, 2023 | By Theresa Cramer – Independent Journalist
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Incontext Research
Change, lots of it: Enders Analysis on saving local news in the UK
August 10, 2023 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Revenue
Here’s why publishers should be thinking about CTV revenue
August 7, 2023 | By Hunter Terry, GM CTV – Lotame -
Incontext Advertising
5 ways the writers’ and actors’ strike will impact advertising
August 2, 2023 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Beyond demographics: embracing a unified audience for local news
July 13, 2023 | By Richard E. Brown, Media Revenue Consultant -
Incontext Advertising
Real-time data boosts ad revenue for publishers
June 26, 2023 | By Guyanne Lufrano, People & Partnerships – Switchboard Software -
Incontext Revenue
How personalization increases the odds of subscription success
June 22, 2023 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Innovation
Listen in: Lessons on sustainable podcast strategies
June 1, 2023 | By Theresa Cramer – Independent Journalist -
Incontext Research
New DCN consumer research: Digital Media Subscription Tracking
May 23, 2023 | By Rande Price, Research VP – DCN -
Incontext Revenue
Pathway to driving incremental branded content revenue
May 15, 2023 | By Jason Kalin, Chief Business Officer – Nativo -
Incontext Research
Tips and tactics for the growth of digital native media
May 9, 2023 | By Rande Price, Research VP – DCN -
Friend or foe: is AI the latest big tech assault on media revenues?
May 8, 2023 | By Chris Hogg, Chief Revenue Officer – Lotame