/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Insights from a tour of 16 NYC news, media and tech giants
June 20, 2024 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon
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Incontext Advertising
How publishers can use predictive audiences to grow revenue
May 28, 2024 | By Danish Ahmed, Director of Product Management – Nativo -
Incontext Revenue
With 1 million subscribers, The Atlantic eyes what’s next
May 16, 2024 | By Jessica Patterson – Independent Media Reporter -
Incontext Revenue
Power media revenue and retention with renewal strategies
April 29, 2024 | By Katelyn Belyus, VP, Strategy and Analytics – Piano -
Incontext Revenue
Diversification strategies for the news media industry
April 23, 2024 | By George Montagu, Head of Insights – FT Strategies -
Incontext Revenue
Confidence can rebuild trust in news media
April 18, 2024 | By Richard E. Brown, Media Revenue Consultant -
Incontext Revenue
Election coverage for better engagement, retention and revenue
April 17, 2024 | By Naomi Owusu, CEO and Co-founder – Tickaroo -
Incontext Advertising
Telegraph, Future, Guardian, and Immediate on direct-sold strategies
March 25, 2024 | By Thomas Baart, Customer Success Manager – Permutive -
Incontext Advertising
Advanced media strategy: navigating the first-party data shift
March 18, 2024 | By Kedar Prabhu, VP of Product Management – Dow Jones -
Incontext Research
Addressing the collateral damage of news avoidance
March 7, 2024 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Revenue
4 Ways publishers can leverage AI to improve monetization
February 26, 2024 | By Gregory Friend, Vice President, Content, Insights and Strategy – Nativo -
How to get editorial and revenue to collaborate for the win
February 1, 2024 | By Richard E. Brown, Media Revenue Consultant