/ An inside look at the business of digital content
Archive
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Incontext Perspectives
How blockchain can – and can’t – help advertisers navigate TV and video
March 24, 2020 | By Jason Manningham, General Manager, Blockgraph – FreeWheel -
Incontext Perspectives
Data-driven digital content is key to brand success
March 23, 2020 | By Jessica Hall, Vice President of Product Strategy & Design–3Pillar Global -
Incontext Perspectives
DCN’s must reads: week of March 19, 2020
March 19, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
We need the news. And the news needs us.
March 19, 2020 | By Jason Kint, CEO – DCN -
Incontext Innovation
How three media outlets are taking their own approach to TikTok
March 18, 2020 | By Corinne Podger—Director, Digital Skills Agency -
Incontext Research
How flagging content really affects the perception of truthfulness
March 17, 2020 | By Rande Price, Research VP – DCN -
Incontext Research
More advertising doesn’t equal more effective advertising – the numbers back it up
March 16, 2020 | By Jamie Auslander, SVP Research & Analytics—true[X] -
Incontext Innovation
How Bloomberg is building a global database of expert women sources
March 12, 2020 | By Caitlin Kelly, Independent Journalist -
Incontext Video
Churn closes in on customer acquisition as the priority for streaming services
March 12, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
DCN’s must reads: week of March 12, 2020
March 12, 2020 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Consumers oppose being microtargeted by political advertising
March 10, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
The truth about scroll and swipe: The real value of mobile’s most famous features
March 9, 2020 | By Jon Fletcher, Content Editor – Marfeel