/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Why advertisers are embracing addressable TV
April 18, 2022 | By Amy Bornong, Content Marketing Manager – Smart AdServer
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Incontext Advertising
The battle for cross-platform measurement has created the perfect storm
April 14, 2022 | By Charlotte Ricca – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of April 14, 2022
April 14, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
Three strategies to help publishers maximize the ecommerce opportunity
April 13, 2022 | By Rebecca Cole, Director of Content and Communications – Sovrn -
Incontext Research
Research highlights the need for diversity in media leadership
April 12, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Reaching a new value equilibrium between the buy-side and sell-side
April 8, 2022 | By Christopher Guenther, COO – ArcSpan Technologies -
Incontext Perspectives
DCN’s must reads: week of April 7, 2022
April 7, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
For Axios, social audio builds journalists’ profiles and skillset
April 7, 2022 | By Jessica Patterson – Independent Media Reporter -
Incontext Video
Interactive offerings and rich archives put the plus in CNN streaming
April 6, 2022 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Research
Media companies build trust when they address audience concerns
April 5, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Supply-side influence: Make the most of a dynamic ad landscape
April 4, 2022 | By Wayne Allen, Head of Publisher Sales & Client Services, Americas – IPONWEB -
Incontext Advertising
Mobile and video offer publishers a huge contextual advertising opportunity
March 31, 2022 | By Theresa Cramer, Founder – Quiet Corner Communications