/ An inside look at the business of digital content
Archive
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Incontext Advertising
Can CTV avoid the pitfalls that plague digital advertising?
March 29, 2022 | By Chris M. Sutcliffe – Independent Media Reporter
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Incontext Research
How differentiation and education will shape the next phase of streaming
March 29, 2022 | By Rande Price, Research VP – DCN -
Incontext Perspectives
30 years of the website: 5 lessons for the next 30 years of content delivery
March 28, 2022 | By John Agger, Principal Industry Marketing Manager for Media & Entertainment – Fastly and
Lee Chen, VP of Business Development – Fastly, Inc. -
Incontext Perspectives
Publishers need user login to maximize the value of cross-device tracking
March 25, 2022 | By Mark Whistler, Head of Product Marketing — Zephr -
Incontext Perspectives
How to build user and advertiser trust with Trust.txt
March 25, 2022 | By Joe Hardin, Vice President of Product Leadership – Alliance for Audited Media -
Incontext Policy
Apple and California are pushing advertising to adapt. That’s a good thing.
March 24, 2022 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
DCN’s must reads: week of March 24, 2022
March 24, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Publishers: Read the comments to find misinformation you need to debunk
March 23, 2022 | By Olivia Collette, Director of Content and Communications – Viafoura -
Incontext Advertising
How contextual increases trust – and revenue
March 22, 2022 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
How publishers can combat active and passive subscriber churn
March 21, 2022 | By Matt Broad, Director of Optimization Services – Piano -
Incontext Research
Data and revenue diversification dominate publisher strategies
March 18, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
How a one dollar offer drives The Boston Globe’s subscription success story
March 17, 2022 | By Meena Thiruvengadam – Independent Media Reporter