/ An inside look at the business of digital content
Archive
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Incontext Advertising
Advertising’s attention evolution
August 2, 2022 | By Dave Constantino, VP of Client Development – Oracle Advertising
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Incontext Perspectives
Publishers: context is king … but traffic is queen
August 1, 2022 | By Mike Woosley, COO – Lotame -
Incontext Perspectives
DCN’s must reads: week of July 28, 2022
July 28, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
Is consulting the next revenue stream for publishers?
July 28, 2022 | By Peter Houston – Independent Media Reporter -
Incontext Advertising
Leverage audience attention to maximize ad value
July 27, 2022 | By Rebecca Cole, Director of Content and Communications – Sovrn -
Incontext Research
The shift to non-game app spending signals change in the mobile market
July 26, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Ad quality trends up and blocking trends down according to new report
July 25, 2022 | By Mimi Wotring, SVP of Publisher Sales & Client Services – DoubleVerify -
Incontext Innovation
They revolutionized podcast advertising. Now they’re coming for subscriptions
July 22, 2022 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Perspectives
Predict and respond to audience behaviors with confidence
July 22, 2022 | By Mark Zohar, President & COO – Viafoura -
Incontext Innovation
At The Texas Tribune, audiences expect service from social audio
July 21, 2022 | By Jessica Patterson – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of July 21, 2022
July 21, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Advertising
Third-party CTV data isn’t just for advertisers
July 20, 2022 | By Kelly Kauffmann, Manager, Digital & Content Marketing – Integral Ad Science