/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Spin this: We need to actually address the consumer need
September 9, 2016 | By Chris Pedigo, SVP Government Affairs – DCN
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Incontext Perspectives
The four fundamental elements of getting digital – and the marketing mix – right
September 8, 2016 | By Aaron Ethan Peterson, Corporate Marketing Manager, Media & Digital Practice—Kantar Millward Brown -
Incontext Research
Overall magazine audience grows 6.2%
September 7, 2016 | By Rande Price, Research VP – DCN -
Incontext Perspectives
The deal with disclosure and the ethics of native advertising
September 6, 2016 | By Theresa Cramer – Independent Journalist -
Incontext Perspectives
Why Google’s crackdown on mobile pop-ups might be a good thing
September 1, 2016 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
DCN’s recommended reading: week of September 1, 2016
September 1, 2016 | By DCN -
Incontext Innovation
Q&A: Ron Lamprecht on NBCUniversal’s Snapchat partnership
August 30, 2016 | By DCN -
Incontext Perspectives
Low Olympics ratings: What went wrong and what can we glean?
August 29, 2016 | By Jennifer Bassett, Managing Editor—Outbrain -
Incontext Research
Survey finds newsrooms are monitoring metrics, not acting on them
August 29, 2016 | By Jason Alcorn, Metrics Editor—MediaShift -
Incontext Research
Buying, renting videos by title is not making the leap to digital
August 26, 2016 | By DCN -
Incontext Perspectives
DCN’s recommended reading: week of August 25, 2016
August 25, 2016 | By DCN -
Incontext Innovation
Twitter looks to live streaming to spur growth
August 25, 2016 | By Ron Miller—Independent Technology Journalist