/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Let your content be the consumer’s guide on the path to discovery
February 21, 2017 | By Sophie Melnik Amitay, Head of Marketing, APAC & EEMEA—Outbrain -
Incontext Innovation
Signal’s David Benigson talks tracking news, AI technology & Hearst Ventures’ investment
February 17, 2017 | By Abigail Alderman, Managing Editor, Communications—Hearst -
Incontext Perspectives
DCN’s must reads: week of February 16, 2017
February 16, 2017 | By DCN -
Incontext Perspectives
Ad blocking: No, we haven’t won.
February 16, 2017 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Digital ad fraud: What’s a CMO to do?
February 15, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Research
Online consumers know the source of news about half the time
February 14, 2017 | By Rande Price, Research VP – DCN -
Incontext Research
What 2016’s most engaging content teaches us
February 14, 2017 | By Terri Walter, Chief Marketing Officer—Chartbeat -
Incontext Perspectives
Speculation over Spectacles: Snap’s IPO and its mixed value for publishers
February 9, 2017 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Programmatic native: a nascent and growing category
February 8, 2017 | By Todd Krizelman, CEO – MediaRadar -
Incontext Innovation
The Washington Post is focused on video. Here’s why
February 8, 2017 | By Jan Ozer—Independent Technology Journalist -
Incontext Research
Ad blocking remains a threat to digital media
February 7, 2017 | By Rande Price, Research VP – DCN -
Incontext Revenue
Media companies lured by the promise of subscription revenue
February 2, 2017 | By Ron Miller—Independent Technology Journalist