/ An inside look at the business of digital content
Archive
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Incontext Perspectives
How clean rooms can avoid the hype – and stop over-promising
October 21, 2022 | By Eliza Nevers, Chief Product Officer – Lotame
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Incontext Advertising
TV advertising has evolved. It’s time to think like a viewer
October 19, 2022 | By Stefanie Briec, Director, Head of Demand Sales UK & International AudienceXpress – FreeWheel -
Incontext Advertising
User privacy and revenue are directly linked for publishers
October 14, 2022 | By Isabella Jenkins, Client Revenue Partner – Permutive -
Incontext Advertising
Publishers beware: 3 malware trends for Q4
October 10, 2022 | By Gavin Dunaway, Product Marketing – The Media Trust -
Incontext Advertising
Why FLEDGE might be the best thing hatched in Google’s Sandbox
October 5, 2022 | By Kean Graham, CEO and Founder – MonetizeMore -
Incontext Advertising
The back-to-office push is driving ad sales opportunities
October 3, 2022 | By Todd Krizelman, CEO – MediaRadar -
Incontext Advertising
How to have the brand suitability conversation with advertisers
September 28, 2022 | By Mimi Wotring, SVP of Publisher Sales & Client Services – DoubleVerify -
Incontext Advertising
Cookies got you down? 5 ways to avoid analysis paralysis
September 21, 2022 | By Rebecca Cole, Director of Content and Communications – Sovrn -
Incontext Advertising
Why you need a data clean room (and how to choose one)
September 8, 2022 | By Mathias Damm Director, Business Development – 1plusX, a TripleLift company -
Incontext Advertising
Content and context make premium publishers’ audiences addressable
August 29, 2022 | By Aarti Suri, Global Strategy Manager, Publisher – Permutive -
Incontext Perspectives
Audience experience: The missing piece of the ad quality puzzle
August 24, 2022 | By Tobias Silber, CBO – GeoEdge -
Incontext Advertising
Content drives engagement for advertisers. Here’s how to maximize that investment
August 23, 2022 | By Ron Silva, Director of Publisher Account Management – Nativo