/ An inside look at the business of digital content
Archive
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Incontext Advertising
Content and context make premium publishers’ audiences addressable
August 29, 2022 | By Aarti Suri, Global Strategy Manager, Publisher – Permutive
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Incontext Perspectives
Audience experience: The missing piece of the ad quality puzzle
August 24, 2022 | By Tobias Silber, CBO – GeoEdge -
Incontext Advertising
Content drives engagement for advertisers. Here’s how to maximize that investment
August 23, 2022 | By Ron Silva, Director of Publisher Account Management – Nativo -
Incontext Policy
What the landmark GDPR fine of the IAB signals for the ad industry
August 18, 2022 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Advertising
4 challenges to leveraging attention in a programmatic world
August 15, 2022 | By Navid Nassiri, Head of Marketing – Switchboard Software -
Incontext Research
Target future-focused companies to make your business “recession proof”
August 10, 2022 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
Fulfilling the buy-side wish list with connected TV
August 9, 2022 | By Stefanie Briec, Director, Head of Demand Sales UK & International AudienceXpress – FreeWheel -
Incontext Advertising
Advertising’s attention evolution
August 2, 2022 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Advertising
Leverage audience attention to maximize ad value
July 27, 2022 | By Rebecca Cole, Director of Content and Communications – Sovrn -
Incontext Advertising
Ad quality trends up and blocking trends down according to new report
July 25, 2022 | By Mimi Wotring, SVP of Publisher Sales & Client Services – DoubleVerify -
Incontext Advertising
Third-party CTV data isn’t just for advertisers
July 20, 2022 | By Kelly Kauffmann, Manager, Digital & Content Marketing – Integral Ad Science -
Incontext Advertising
Advertisers and consumers are losing faith in Facebook. So what’s next?
July 12, 2022 | By Lisen Zethraeus, CMO – DanAds