/ An inside look at the business of digital content
Archive
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Incontext Video
Maximizing audiences’ unique relationship with TV
March 8, 2023 | By Stefanie Briec, Director, Head of Demand Sales UK & International AudienceXpress – FreeWheel
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Incontext Perspectives
It’s time to modernize Advanced TV. Here’s how
March 6, 2023 | By Aron Schatz, Director of Publisher Product Management – DoubleVerify -
Incontext Advertising
How media companies can protect addressability
February 27, 2023 | By Katie Millington, Head of North America Publisher Sales – Permutive -
Incontext Advertising
Publishers vs. walled gardens: Can your data tech compete?
February 16, 2023 | By Chris Hogg, Chief Revenue Officer – Lotame -
Incontext Advertising
Retail media: the hot trend media execs can’t afford to ignore
February 2, 2023 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Advertising
The programmatic ad market benefits from standardization and transparency
January 30, 2023 | By Rande Price, Research VP – DCN -
Incontext Perspectives
6 unexpected advertising predictions for 2023 and beyond
January 23, 2023 | By Todd Krizelman, CEO – MediaRadar -
Incontext Advertising
Why publishers should champion seller-defined audiences
January 4, 2023 | By Tatevik Mkrtchyan, Product Marketing Manager – Equativ -
Incontext Perspectives
Four capabilities your data clean room should provide
December 7, 2022 | By Navid Nassiri, Head of Marketing – Switchboard Software -
Incontext Video
Ad-supported streaming offers opportunities for media brands
December 5, 2022 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext DE&I
LGBTQ+ representation impacts advertising
November 29, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Holiday blues? 7 tips to boost affiliate and advertising revenue
November 21, 2022 | By Rebecca Cole, Director of Content and Communications – Sovrn