/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Facebook: When the fox guards the hen house
September 23, 2016 | By Jason Kint, CEO – DCN
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Incontext Research
Mobile internet advertising rising fast to eclipse desktop in 2017
September 20, 2016 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
Why Google’s crackdown on mobile pop-ups might be a good thing
September 1, 2016 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Perspectives
To mock or not to mock? Avoiding fraudulent advertising campaign verification
August 24, 2016 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Publishers increase mobile investment
August 10, 2016 | By Rande Price, Research VP – DCN -
Incontext Perspectives
What’s Verizon’s master plan after nabbing Yahoo?
August 4, 2016 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Marketers increasingly favor viewability and third-party verification
August 2, 2016 | By Research Team -
Incontext Research
CMOs: Do You Know Where Your Ads Are? New research proves why it matters.
July 14, 2016 | By Rande Price, Research VP – DCN -
Incontext Research
Video is a big ad opportunity, but it is not without challenges
July 12, 2016 | By Research Team -
Incontext Perspectives
What makes ads great? An emotional connection.
July 11, 2016 | By Miriam Tremelling, Senior Marketing Manager—Ace Metrix -
Incontext Research
Positive viewing experience and ad-recall correlate to screen size
July 6, 2016 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Will “out-stream” video ad performance last?
June 23, 2016 | By Mark Glaser, Founder and Publisher – MediaShift