PulsePoint, Inc., makers of an advertising technology platform, have released a new state of the industry intelligence report, “The Future of Programmatic: When The Art & Science of Advertising Collide,” conducted by Digiday and PulsePoint.
Download The Future of Programmatic: When The Art & Science of Advertising Collide whitepaper for the full research results and additional insights.
Forrester Research forecasts digital ad spend (search , display advertising, social media and email) to top $103 billion by 2019, overtaking broadcast and cable TV ad spend combined.
Click here for full report.
Click here for CNET coverage.
BI Intelligence, a subscription research service from Business Insider, expects US mobile ad spend to top $42 billion in 2018, growing at a 43% compound average growth rate (CAGR) in the five years from 2013.
A research outlet Hub Research asked 1,200 US consumers, who watch at least 5 hours of TV per month and use at least one online ad-supported online video service, to rate quality, quantity and relevance of advertising they see on ad-supported online video sites, such as TV Everywhere services, Hulu and YouTube. The researchers concluded that viewer tolerance for ads drops off sharply after 5 ads per half hour of viewing.
Click here for Hub Research site.
Click here for Media Post coverage.
In a survey of over 1,600 people aged 20 to 60, ad tech company InSkin Media and ad agency RAPP found that more than half of the consumers are put off from buying a product if the see the ad multiple times, particularly on unrelated sites. The study also showed that ads displayed on a well known sites are likely to be viewed more favorably by the the consumers.
To see MediaTel coverage click here.
eMarketer compiled recent research on Native Advertising, including spending forecasts and a paid social media ad effectiveness study.
Click here to download the report.
The Online Publishers Association (OPA) has released “Premium Content Brands Are Native Naturals” a research study of native advertising offerings by premium content brands which includes marketer goals, metrics and best practices. Among the findings are that 81% of OPA members find marketers are primarily using native advertising on their sites to increase consumer engagement with advertiser brands and 81% also want to leverage publisher brand equity to achieve brand lift. The study, which includes quantitative surveys and qualitative interviews with OPA members, was conducted by Radar Research in May 2013 and is available now available.
OPA members also shared best practices for editorial, sales, marketing and legal, which include:
To view the Press Release with a longer summary click here.
If you are a DCN publisher member, please be sure to log in or register to access a special member’s only deck, as well as a member’s only white paper.
[opa_fa_links]