Search results for "reader revenue"
DCN’s must reads: week of September 12, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | How Apple’s Apps Topped Rivals in the App Store…
Predicting conversion: Mastering the complex variables of user behavior
When a visitor comes to your site: Who’s most likely to take the action you want and who’s not? And what would you do differently if you knew the answer to that question? Because the answers are critical for subscription success.
How people find news and what they’ll pay for
While consumers look to reputable news organizations and quality brands for trusted news and information, many still use search, social media, and aggregators to find and consume news content. In fact, consumers regularly take a number of different paths to access news content.
Subscriptions make sense. But how many will consumers pay for?
It’s no secret: In the coming year, readers will run up against more memberships, more pleas for donations, and more paywalls. In short, more opportunities for money to escape their wallets to bolster media outlets they have previously accessed free of charge. But with ever more subscription-based offerings, do publishers need to worry about subscription fatigue?
Top 7 media trends in 2019
As the year comes to a close, we always get the reflexive compulsion to look back and take stock of what happened and consider what’s to come. And this year truly brought a sea change on a number of fronts in digital publishing.
Why publishers see a future in a DTC/advertising hybrid model
After a brief hibernation, the era of direct-to-consumer revenue (DTC) is back and booming. It’s a far cry from the distant days of 2016 —when nearly every news publisher was rushing headlong into distributed publishing on social channels, relying primarily on the reach of the platforms and their ad networks to deliver significant revenue.
6 key takeaways from the Reuters Institute Digital News Report 2018
This year’s Reuters Institute Digital News Report contains some signs of hope for the news industry. According to the report, “Change is in the air with many media companies shifting models towards higher quality content and more emphasis on reader payment.” However, as the report points out, these emerging trends are fragile, unevenly distributed, and are emerging in the wake of many years of digital disruption, which has undermined both consumer and publisher confidence.
The Tow Center reveals ChatGPT’s major attribution errors
OpenAI’s ChatGPT Search, an AI-driven alternative to traditional search engines, raises pressing concerns for news publishers, including attribution errors. OpenAI promotes its collaboration with select news organizations and uses mechanisms…
How Data Collaboration Platforms are transforming publishing
As digital publishers seek to expand their revenue streams, strengthen their data capabilities, and keep pace with evolving adtech, data collaboration platforms (DCPs) have emerged as powerful allies. According to…
How publishers can use performance marketing to boost growth
The digital publishing industry is navigating a complex transformation. Organic traffic, once a cornerstone of success, is steadily declining due to changes in search engine algorithms, the rise of AI-driven…
The grey zone: Where the media fits into fake news
Change is an inevitable part of journalism. No one would deny the radical – and ongoing – technological shifts impacting the craft over the past three decades. And few (if…
Reimagining the place of news in social media
As with many of you, the 2024 Reuters’ Digital News Report continues to give us much to reflect on even months after its release. While there are many learnings from…