Search results for "reader revenue"
Predicting conversion: Mastering the complex variables of user behavior
When a visitor comes to your site: Who’s most likely to take the action you want and who’s not? And what would you do differently if you knew the answer to that question? Because the answers are critical for subscription success.
How people find news and what they’ll pay for
While consumers look to reputable news organizations and quality brands for trusted news and information, many still use search, social media, and aggregators to find and consume news content. In fact, consumers regularly take a number of different paths to access news content.
Subscriptions make sense. But how many will consumers pay for?
It’s no secret: In the coming year, readers will run up against more memberships, more pleas for donations, and more paywalls. In short, more opportunities for money to escape their wallets to bolster media outlets they have previously accessed free of charge. But with ever more subscription-based offerings, do publishers need to worry about subscription fatigue?
Top 7 media trends in 2019
As the year comes to a close, we always get the reflexive compulsion to look back and take stock of what happened and consider what’s to come. And this year truly brought a sea change on a number of fronts in digital publishing.
Why publishers see a future in a DTC/advertising hybrid model
After a brief hibernation, the era of direct-to-consumer revenue (DTC) is back and booming. It’s a far cry from the distant days of 2016 —when nearly every news publisher was rushing headlong into distributed publishing on social channels, relying primarily on the reach of the platforms and their ad networks to deliver significant revenue.
6 key takeaways from the Reuters Institute Digital News Report 2018
This year’s Reuters Institute Digital News Report contains some signs of hope for the news industry. According to the report, “Change is in the air with many media companies shifting models towards higher quality content and more emphasis on reader payment.” However, as the report points out, these emerging trends are fragile, unevenly distributed, and are emerging in the wake of many years of digital disruption, which has undermined both consumer and publisher confidence.
The grey zone: Where the media fits into fake news
Change is an inevitable part of journalism. No one would deny the radical – and ongoing – technological shifts impacting the craft over the past three decades. And few (if…
Reimagining the place of news in social media
As with many of you, the 2024 Reuters’ Digital News Report continues to give us much to reflect on even months after its release. While there are many learnings from…
Four newsletter strategies from leading publishers
Despite the challenges thrown at publishers by obfuscating metrics or deliverability changes, newsletters continue to grow in importance. Media companies increasingly use email newsletters as a key tool for maintaining…
From custom to community: the evolution of product management in media
To stand out in the “AI-age,” media companies are emphasizing direct relationships with the audience. We’re also seeing the resurgence of the homepage, the emergence of AI-powered editorial workflows, and…
How media companies can succeed in podcasting: Slate’s secret
Podcasting — it’s been a hot business since Serial became a cultural phenomenon back in 2014, spurring SNL skits and inspiring satirical spinoffs on streaming networks. In the years since…
How hyper-local news can win back young audiences
The data is clear: a chasm exists between what traditional news offers and what younger audiences crave. Decades of research haven’t bridged this gap, and proposed solutions often fall short….