Search results for "reader revenue"
How The Washington Post turns snacks into subs to dominate the subscription economy
The subscription economy is booming. From music and movies to meals and clothing, consumers want what they want to be available when and how they want it, and without onerous…
Never-subscribers are hiding in plain sight. What are you doing about it?
How many publishers do you have a paid subscription with? While you may be a paid subscriber with one or two digital publishers, you remain a “never-subscriber” from the lens…
Capitalizing on context: What if the value of news isn’t what’s new?
Subscription growth is expected to scale far more quickly than digital advertising. So, it is fair to say that many papers’ survival is predicated on perfecting a paywall strategy. To…
Evolving culture and tech savvy critical to publishers’ subscription strategies
Even prior to Covid-19, premium publishers were turning to audience revenue, mainly in the form of subscriptions, to grow profits. In an uncertain ad market, consumer offerings are critical for…
How three media companies are approaching virtual events and monetization
Many media companies have turned to virtual events as a way to engage audiences on a personal level during the pandemic. From webinars to virtual festivals, teams have worked to…
Nonprofit newsrooms proliferate with an emphasis on audience connections
Right now, nonprofit newsrooms are surviving and, in some cases, even thriving. A steady stream of new nonprofits continues to join the media market. Many have a strong focus on…
Subscription Innovation Series – ESPN Talks “The Last Dance,” Streaming Subscriptions and more
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Subscription Innovation Series – The Numbers That Matter in Subscriptions
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Subscription Innovation Series – Insider Inc’s Approach to Analyzing Subscription Consumers
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Subscription Innovation Series – Subscription Growth In the Midst of COVID
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Why zero-party data is publishers’ secret weapon in a post-cookie world
The clock is ticking on third-party data. The death of third-party cookies — courtesy of Google, Apple, GDPR and CCPA — also means the accelerated fade of third-party data. And…
Subscription motivation and acquisition tactics
As the art and the science of acquiring digital subscriptions has progressed, the use of advanced analytics to profile potential subscribers and target them with subscription offers has become standard…