Search results for "reader revenue"
How three media companies are approaching virtual events and monetization
Many media companies have turned to virtual events as a way to engage audiences on a personal level during the pandemic. From webinars to virtual festivals, teams have worked to…
Nonprofit newsrooms proliferate with an emphasis on audience connections
Right now, nonprofit newsrooms are surviving and, in some cases, even thriving. A steady stream of new nonprofits continues to join the media market. Many have a strong focus on…
Subscription Innovation Series – ESPN Talks “The Last Dance,” Streaming Subscriptions and more
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Subscription Innovation Series – The Numbers That Matter in Subscriptions
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Subscription Innovation Series – Insider Inc’s Approach to Analyzing Subscription Consumers
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Subscription Innovation Series – Subscription Growth In the Midst of COVID
A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one…
Why zero-party data is publishers’ secret weapon in a post-cookie world
The clock is ticking on third-party data. The death of third-party cookies — courtesy of Google, Apple, GDPR and CCPA — also means the accelerated fade of third-party data. And…
Subscription motivation and acquisition tactics
As the art and the science of acquiring digital subscriptions has progressed, the use of advanced analytics to profile potential subscribers and target them with subscription offers has become standard…
What Chartbeat’s loyalty research says about the future of device, channel strategies
In recent years, global publishers have shifted their focus on the ties that bind loyal readers and their propensity to become subscribers. Therefore, we wanted to better understand loyal reader…
What this past quarter of engagement data tells us heading into 2020
When we look back at audience engagement insights this year, we confirmed what we’ve known for some time — mobile readership is growing rapidly across the world. Overall, about 40%…
Mobile aggregators: The opportunity for referral traffic we’re not talking about
Referral traffic to content has risen in recent years due in part to a largely unknown channel — mobile-first aggregators. Here’s what we know about mobile aggregators, why they matter,…
How publishers are rethinking audience in a user-first world
On September 25, Vox Media acquired New York Media — the company behind my former employer, New York Magazine. Vice Media acquired Refinery29 on October 2. And five days after…