Search results for "reader revenue"
7 critical media trends to factor into your strategy
It’s been another breakneck year for the media industry. Every year at Media Voices we round up the biggest moments from the past 12 months, and explore how they impact…
What publishers can learn from independent creators
Some publishers are evaluating the impact of a Twitter implosion on their website traffic. By Apr 2023, Meta will be sunsetting Instant Articles after seven years of serving fast news…
5 principles to guide your media strategy for 2023
“Only journalism will save journalism,” says Juan Señor, an award-winning journalist and President of the Innovation Media Consulting Group. It is heartening that, as he points out, “people have rediscovered…
3 tips for lean teams managing multiple subscription sites
Subscription marketing teams are managing more digital media properties than ever after what seems like near-daily announcements about media acquisitions. In light of the growing necessity of digital engagement and…
How the right CMS can accelerate digital transformation for publishers
Digital news consumption is a daily habit for most consumers. But they have high expectations. Audiences want news to be timely and offer easily discoverable news content. An underperforming website…
Digital News Report 2022: Four key implications for publishers
The annual Digital News Report from the Reuters Institute for the Study of Journalism is a must-read for anyone in the news, media and digital publishing industries. Clocking in at…
Publishers explore subscription models focused on inclusivity
Reader revenue models raise concerns about subscriptions serving only wealthy and highly educated audiences. According to a Reuters Institute’s survey, almost half of news leaders (47%) are concerned that subscription models…
Diversify strategies to survive “peak subscription”
Once seemingly unstoppable, subscription-based digital media services like Netflix now look vulnerable. Netflix reported seeing a drop in subscribers for the first time in 10 years, prompting a recent selloff…
5 ways media companies can better reach — and engage with — Gen Z
True digital natives, Gen Z grew up with smartphones, social media, and video on demand. “Understanding Gen Z’s media experiences and entertainment preferences is a priority for publishers,” Michelle Manafy,…
Publishers try a fraction of the news for a fraction of the cost
As the subscriptions race has intensified, media companies are turning their attention to the substantial segments of their audience who aren’t willing — or financially able — to pay for…
How NYMag, NYT and Atlantic are leveling-up their game strategy
Last month’s Wordle acquisition by The New York Times hit headlines inside and outside the media world. It serves as a useful reminder of the value of simplicity in creating…
Evaluating your walled-garden strategy
Seems like everyone is a podcaster these days. There are millionaire teens on TikTok and it seems like every yoga instructor has a million subscribers on their YouTube channel. You…