Search results for "reader revenue"
Digital News Report 2022: Four key implications for publishers
The annual Digital News Report from the Reuters Institute for the Study of Journalism is a must-read for anyone in the news, media and digital publishing industries. Clocking in at…
Publishers explore subscription models focused on inclusivity
Reader revenue models raise concerns about subscriptions serving only wealthy and highly educated audiences. According to a Reuters Institute’s survey, almost half of news leaders (47%) are concerned that subscription models…
Diversify strategies to survive “peak subscription”
Once seemingly unstoppable, subscription-based digital media services like Netflix now look vulnerable. Netflix reported seeing a drop in subscribers for the first time in 10 years, prompting a recent selloff…
5 ways media companies can better reach — and engage with — Gen Z
True digital natives, Gen Z grew up with smartphones, social media, and video on demand. “Understanding Gen Z’s media experiences and entertainment preferences is a priority for publishers,” Michelle Manafy,…
Publishers try a fraction of the news for a fraction of the cost
As the subscriptions race has intensified, media companies are turning their attention to the substantial segments of their audience who aren’t willing — or financially able — to pay for…
How NYMag, NYT and Atlantic are leveling-up their game strategy
Last month’s Wordle acquisition by The New York Times hit headlines inside and outside the media world. It serves as a useful reminder of the value of simplicity in creating…
Evaluating your walled-garden strategy
Seems like everyone is a podcaster these days. There are millionaire teens on TikTok and it seems like every yoga instructor has a million subscribers on their YouTube channel. You…
How The Washington Post turns snacks into subs to dominate the subscription economy
The subscription economy is booming. From music and movies to meals and clothing, consumers want what they want to be available when and how they want it, and without onerous…
Never-subscribers are hiding in plain sight. What are you doing about it?
How many publishers do you have a paid subscription with? While you may be a paid subscriber with one or two digital publishers, you remain a “never-subscriber” from the lens…
Capitalizing on context: What if the value of news isn’t what’s new?
Subscription growth is expected to scale far more quickly than digital advertising. So, it is fair to say that many papers’ survival is predicated on perfecting a paywall strategy. To…
Evolving culture and tech savvy critical to publishers’ subscription strategies
Even prior to Covid-19, premium publishers were turning to audience revenue, mainly in the form of subscriptions, to grow profits. In an uncertain ad market, consumer offerings are critical for…
How three media companies are approaching virtual events and monetization
Many media companies have turned to virtual events as a way to engage audiences on a personal level during the pandemic. From webinars to virtual festivals, teams have worked to…