Search results for "reader revenue"
Q&A: Mark Howard, CRO Forbes Media, on Creating Native Advertising Content
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Q&A: Edward Menicheschi, VP & Publisher of Vanity Fair, on Creating Native Advertising Content
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Forbes Brand Licensing is Upwardly Mobile
Brand licensing might seem like a no-brainer in the media business. However for others to want to hitch their idea to your brand, you need to have one that is…
Free to Innovate: Experimentation in Fee-based Media Models
For a time, free looked like the only option for the media business. The model seemed to be a veritable free-for-all. Because, despite digital content consumers’ insatiable appetite, models that…
Q&A with Sol Masch, Director of Mobile Sales & Strategy, Time Inc. on Mobile Ad Innovation
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Customer Understanding Drives “Cultish” Devotion to the Content People Love
Perspective matters. Be it a writer with a point of view or a brand inspiring cultish loyalty, delivering an engaging experience rather than information on its own is what will…
Welcome to InContext
Welcome to InContext, where we will tell the stories that reflect and inspire the vitality and growth of news, information and entertainment brands in the dynamic digital marketplace. Here we’ll…
OPA Research Shows Digital Subscription Drives Business Growth for Digital Content Publishers
Digital Subscriptions Offer Myriad of Pluses for Publishers Including: New Revenue, Key Data, and Younger Audiences New York, NY (Dec. 11, 2013) The Online Publishers Association (OPA) today releases research…