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DCN’s Recommended Reading: Week of April 9, 2015
Click to see all our recommended industry reads.
Three Tech Day Takeaways
At our Digital Content Next members-only Tech Day, held April 2 at the Time and Life building in NYC, topics included dealing with cyber security threats, how to make decisions about moving into the Hybrid Cloud and how to respond to the challenges brought on by viewability and ad blocking. This event brought together senior-level technology executives from our member companies to learn, network and share common experiences from their respective – and sometimes very different – businesses among them Slate, CBS Interactive, AP, Forbes, About.com, Everyday Health, and Hearst.
How Promiscuous Should Publishers Get with Content on Social?
The mantra for digital has always been to serve the news and information where people are, on their schedules, when they want it. So the question now is how far should publishers go to serve them? Some publishers are pushing the envelope, figuring that creating original content on social media will bring in more attention, more eyeballs and perhaps more chance to distribute native ads—even if that flies in the face of so many social media editors.
Why The Future of Data Journalism Is… Less Data
photo credit: r2hox “Data is the new oil.” That is the modern maxim across a host of industries. From shopping to shipping, businesses are being urged to gain better insight…
With its Prevention.com Relaunch, Rodale Shows Off its New Flexible Core
Readers of Prevention.com know that improving your flexibility offers wide-ranging and long-term benefits to one’s health. And according to Beth Buehler, SVP of Digital Operations for Prevention parent Rodale, flexibility…
Tweets Can’t be Measured by Clicks Alone
How are we to judge social juggernauts such as Twitter anyway? If we go by Wall Street, the longtime microblogging service is a miserable failure for having “just” 288 million active users at the end of 2014. A lot of publishers would give their left arm for that kind of massive engagement. However it’s important to remember that the frustration with Twitter engagement and branding is different for different users.
INMA News Media Outlook Report: Editorial and Audience Quality Keys to Success
The International News Media Association (INMA) recently released its 2015 News Media Outlook report, which explores the “digital transformation path for publishers.” The report is framed by INMA Executive Director…
An Insider’s Guide to Native Ad Sales
If you are a top tier media company in this day and age, chance are you have a native advertising strategy in place. You’ve done your research, read the success…
3 Things the Experts Taught Us About Online Video in 2014
While television still dominates video viewing, Americans ages 18 to 64 have doubled their digital video viewing in recent years to nearly 27 minutes a day with almost two-thirds of…
Inspiration and Insight at Inaugural Content All Stars Event
Digital Content Next hosted more than 300 marketers, members and agency guests at the inaugural Content All Stars event, held on September, 18, 2014 in New York City. Highlights from…
Q&A: Jeff Burkett, Sr. Director Ad Innovation & Product Strategy The Washington Post, on Ad Viewability
Q: Is Viewability ready to be used as a measurement of ad performance? A: Viewability of ad impressions is going to become a major strategic advantage for premium digital publishers….
Q&A: Mark Howard, CRO Forbes Media, on Creating Native Advertising Content
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…