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Revenue

Interview with Robbie Kellman Baxter—author of The Membership Economy

A decade ago, DCN’s Editorial Director, Michelle Manafy, wrote an article about American Express’s campaigns around membership and how they used the concept of “membership” to create a clear value proposition. Having coined the business term “Membership Economy,” Robbie Kellman Baxter found a kindred spirit in Michelle. And, during a recent conversation, the two covered a broad range of topics, some of which we hope will be useful to the members of our community. Here are a few highlights from that discussion…

Perspectives

Apple’s Growing Power in Mobile News

For most of its life, Apple was about hardware: computers, then iPods, iPhones, iPads and the Watch. But along the way, Apple also delved into software but mainly tried to be a platform for content (think iTunes). Now it’s moving in a new direction, putting more emphasis on news curation with its coming News app and offering up mobile ad-blocking in Safari—two moves that have publishers scratching their heads.

Perspectives

Re/code + Vox: Lessons on Being a Big Fish

There’s an old adage that sometimes it’s better to be a big fish in a small pond rather than a small fish in the ocean. The technology news industry is an example of this. Rather than leading to a debate about whether it was the right or wrong decision for Re/code and Vox to merge, the discussion that’s evolved has more to do with the hard realities of what’s necessary for journalistic enterprises to stay afloat.

Perspectives

3 Predictions for Post-GigaOm Tech Publishing

In January, AOL shuttered both Joystiq and TUAW, combining both sites with Engadget. In February, ReadWrite was sold off by SAY Media. And, most recently, GigaOm abruptly stopped publishing. The shutdown was so sudden that many of its reporters were still covering the launch of Apple Watch when they received word. Each of these situations is unique, of course, but they demonstrate some of the challenges inherent to tech publishing today. To survive, publishers have to recognize the direction the industry is headed.

Innovation

Three Tech Day Takeaways

At our Digital Content Next members-only Tech Day, held April 2 at the Time and Life building in NYC, topics included dealing with cyber security threats, how to make decisions about moving into the Hybrid Cloud and how to respond to the challenges brought on by viewability and ad blocking. This event brought together senior-level technology executives from our member companies to learn, network and share common experiences from their respective – and sometimes very different – businesses among them Slate, CBS Interactive, AP, Forbes, About.com, Everyday Health, and Hearst.

Perspectives

How Promiscuous Should Publishers Get with Content on Social?

The mantra for digital has always been to serve the news and information where people are, on their schedules, when they want it. So the question now is how far should publishers go to serve them? Some publishers are pushing the envelope, figuring that creating original content on social media will bring in more attention, more eyeballs and perhaps more chance to distribute native ads—even if that flies in the face of so many social media editors.

Perspectives

Tweets Can’t be Measured by Clicks Alone

How are we to judge social juggernauts such as Twitter anyway? If we go by Wall Street, the longtime microblogging service is a miserable failure for having “just” 288 million active users at the end of 2014. A lot of publishers would give their left arm for that kind of massive engagement. However it’s important to remember that the frustration with Twitter engagement and branding is different for different users.

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