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The future of media depends on great consumer experiences
With audiences widely dispersed among mobile and social apps – and, soon, virtual reality and augmented reality experiences– publishers who want to thrive must both follow consumers where they want to go and meet them on their own terms. These were a couple of the themes that emerged from the wide-ranging conversations at DCN’s annual members-only Next: Summit held February 1-3 in Miami. DCN members met to explore content and business models given that consumption patterns are constantly changing, many consumers are actively avoiding advertising, and digital intermediaries are extracting much of the value out of the publishing economy.
Crowdfunded journalism growing, but still a drop in the bucket
Crowdfunded journalism continued its growth trend in 2015, but it remains a small slice of the bigger picture, according to a report released last week by the Pew Research Center. The report…
Q&A: Gilles Raymond, News Republic Founder and CEO
Mobile Analyst Peggy Anne Salz catches up with Gilles Raymond, News Republic Founder and CEO, to map the developments since 2008, when his company sparked a global news revolution by giving the power of information back to the people — completely ad-supported and enabled by mobile technology.
Breaking down Google’s AMP rollout for publishers
Google’s dominant hold over mobile (and desktop) search means that anytime it makes an announcement that can potentially influence how often and the format in which consumers see your content,…
Time well spent? Inside the FT’s time-based ads sales effort
When it comes to finite resources, perhaps none is so keenly felt as the limited number of hours in the day. And, as more content creators vie for this precious time—across a proliferation of delivery platforms and devices—creators of digital content have steadily seen their online objectives reduced to a frantic race for audience numbers, pageviews and click-throughs. Some leaders in the industry, however, are looking to change the conversation to one where time spent is the metric that matters.
Mobile Use: Simply Spectacular. Mobile Ads? It’s Complicated.
The attention surrounding mobile is old news now — as more people spend time with their handheld gadgets, content is becoming more streamlined for these devices. But mobile advertising? That’s a whole different story. It’s messy, inconsistent, dominated by tech platforms and not functioning well for most publishers. In the words of a Facebook status update: It’s complicated. The raw numbers for mobile advertising tell us of a thriving, growing business. A recent report from the Interactive Advertising Bureau showed that mobile ads brought in $32 billion in 2014, a 65% increase from 2013, when it was estimated at $19.3 billion. Yet a new report from the Wall Street Journal suggests the hype surrounding mobile advertising may be more about the talk and less about the show.
Updated Love My Shape App Should Inspire Some Creative Marketing Exercises
Just this week, new research from The CMO Council and IBM found that advertising budgets are rising—but so are marketers’ expectations. According to the research, marketers recognize the ability of digital to align with every stage of the buyer’s journey and plan to invest accordingly. They are also increasingly experimental, exploring a wide range of channels and tactics to connect with buyers. This doesn’t surprise John Balen, Shape’s Associate Publisher, Marketing who has watched this trend develop over the past several years: Marketers want new and exciting ways to engage potential buyers.
Bon Appétit and Epicurious Cater to Marketers and Consumers with Buy Ingredients Button
With its unique perspective on food as part of an overall lifestyle – “life through the lens of food,” – it makes sense that the team at Bon Appétit is always on the lookout for innovative ways to cater to its customers’ needs and evolving expectations. Epicurious, its sister site, is no stranger to digital innovation—with its popular app and ever-expanding range of interactive tools and video content. Together, these brands make-up Condé Nast’s Food Innovation Group, which was formed a year ago to offer advertisers both brand equity and scale.
The Power of Intent in Next Gen Digital Media
Consumers today have an unprecedented amount of choice — where they get information, where they shop, what device they use. This gives marketers infinite options on the places they can go to target eyeballs, demographics and customers and, paired with advertising technology. And it’s rendering certain publisher brands almost irrelevant. Never before has it been so important to truly differentiate yourself as a publisher. It’s no secret that many companies’ whose main offering is journalism are struggling to avoid becoming the next Internet failure.
Interview with Robbie Kellman Baxter—author of The Membership Economy
A decade ago, DCN’s Editorial Director, Michelle Manafy, wrote an article about American Express’s campaigns around membership and how they used the concept of “membership” to create a clear value proposition. Having coined the business term “Membership Economy,” Robbie Kellman Baxter found a kindred spirit in Michelle. And, during a recent conversation, the two covered a broad range of topics, some of which we hope will be useful to the members of our community. Here are a few highlights from that discussion…
Apple’s Growing Power in Mobile News
For most of its life, Apple was about hardware: computers, then iPods, iPhones, iPads and the Watch. But along the way, Apple also delved into software but mainly tried to be a platform for content (think iTunes). Now it’s moving in a new direction, putting more emphasis on news curation with its coming News app and offering up mobile ad-blocking in Safari—two moves that have publishers scratching their heads.
Re/code + Vox: Lessons on Being a Big Fish
There’s an old adage that sometimes it’s better to be a big fish in a small pond rather than a small fish in the ocean. The technology news industry is an example of this. Rather than leading to a debate about whether it was the right or wrong decision for Re/code and Vox to merge, the discussion that’s evolved has more to do with the hard realities of what’s necessary for journalistic enterprises to stay afloat.