Search results for "reader revenue"
Service journalism and the web advertising problem
Terrible ads are a big reason why tracking protection seems like an incomplete solution to the problems of web advertising. Web users don’t just block ads because people are good applied behavioral economists, seeking signal and filtering noise. A lot of web ads are just deceptive, annoying, gross, or all three. (Oh, right, some of them carry malware, too.)
NewCo Shift launches on Medium, bets on a new kind of publishing platform
When Medium—founded by Ev Williams of Twitter—announced its new offering for publishers on April 5, it launched with 12 publisher partners, including The Awl, Electric Literature and, of course, NewCo Shift—led by John Battelle and Brian Monahan. Why Medium? For the community and the CMS. (Continue Reading)
Publishers: Prepare to meet the evolving needs of content advertisers
Creating content for brands has been a windfall for publishers. On the receiving end of advertisers’ investment in content marketing, publishers are even encroaching on ground formerly dominated by agencies. But this could change, so it’s critical publishers start to think differently about content creation, and the bigger impact these content assets can make in meeting the evolving needs of advertisers.
Can brand content help solve a murder?
Sponsored content is not a new thing; paid advertorials have been around for more than a century. But there’s no denying that branded content has become a significant part of the marketing mix and media revenue generation in recent years. Certainly, the deftness with which deep contextual connections can be made in digital has been a driver of demand. Even more interesting is that this desire for context is also driving experimentation and creativity when it comes to branded content storytelling.
5 Reasons every publisher should open a custom content studio
Custom content studios are not new, but they sure are hot! In March we found out that New York Magazine is building out its own content studio. In February, Grantland founder Bill Simmons announced he is getting into the branded content game, as did The Irish Times. It’s safe to say that “branded content” is no longer a bad word (or phrase, as the case may be) in media circles. That being said, not every publisher has the know-how to start up their own content studio.
Consumer matters: trust, transparency and the open web
I have no doubt the next year will bring meaningful developments in defense of the open web—the essential platform where publishers are able to distribute and monetize their content directly with consumers. On the open web—one in which information flows freely and gatekeepers are not able to restrict that flow—transparency rules, from sources to source code, and the most valued commodity is trust. To that end, champions of the open web are now writing and debating rules that will impact the value of publishers’ relationships with their readers and viewers.
The future of media depends on great consumer experiences
With audiences widely dispersed among mobile and social apps – and, soon, virtual reality and augmented reality experiences– publishers who want to thrive must both follow consumers where they want to go and meet them on their own terms. These were a couple of the themes that emerged from the wide-ranging conversations at DCN’s annual members-only Next: Summit held February 1-3 in Miami. DCN members met to explore content and business models given that consumption patterns are constantly changing, many consumers are actively avoiding advertising, and digital intermediaries are extracting much of the value out of the publishing economy.
Crowdfunded journalism growing, but still a drop in the bucket
Crowdfunded journalism continued its growth trend in 2015, but it remains a small slice of the bigger picture, according to a report released last week by the Pew Research Center. The report…
Q&A: Gilles Raymond, News Republic Founder and CEO
Mobile Analyst Peggy Anne Salz catches up with Gilles Raymond, News Republic Founder and CEO, to map the developments since 2008, when his company sparked a global news revolution by giving the power of information back to the people — completely ad-supported and enabled by mobile technology.
Breaking down Google’s AMP rollout for publishers
Google’s dominant hold over mobile (and desktop) search means that anytime it makes an announcement that can potentially influence how often and the format in which consumers see your content,…
Time well spent? Inside the FT’s time-based ads sales effort
When it comes to finite resources, perhaps none is so keenly felt as the limited number of hours in the day. And, as more content creators vie for this precious time—across a proliferation of delivery platforms and devices—creators of digital content have steadily seen their online objectives reduced to a frantic race for audience numbers, pageviews and click-throughs. Some leaders in the industry, however, are looking to change the conversation to one where time spent is the metric that matters.
Mobile Use: Simply Spectacular. Mobile Ads? It’s Complicated.
The attention surrounding mobile is old news now — as more people spend time with their handheld gadgets, content is becoming more streamlined for these devices. But mobile advertising? That’s a whole different story. It’s messy, inconsistent, dominated by tech platforms and not functioning well for most publishers. In the words of a Facebook status update: It’s complicated. The raw numbers for mobile advertising tell us of a thriving, growing business. A recent report from the Interactive Advertising Bureau showed that mobile ads brought in $32 billion in 2014, a 65% increase from 2013, when it was estimated at $19.3 billion. Yet a new report from the Wall Street Journal suggests the hype surrounding mobile advertising may be more about the talk and less about the show.