Search results for "reader revenue"
For publishers scorned by platforms, the path forward lies in differentiation and big thinking
For years, publishers have raced to win over new online audiences, wherever those audiences might be — on Facebook, Google and myriad other platforms that readers use every day. The thought process behind this mad chase was simple: To stay relevant, publishers reckoned, they had to reach as wide of an audience as possible, across as many platforms as possible — surely profitability would follow. It’s time to think again.
10 big trends impacting news and media
Consolidation across the media continues in 2018 as does business decentralization according to the Future Today Institute’s 11th Annual Tech Trends Report. This year, the Institute identified 225 trends and examined how these changes and new technologies might impact the marketplace in 2018 and 2019. Here are 10 trends that will affect the news and entertainment media.
Cross device targeting: 3 ways publishers can benefit today
The growth in mobile content consumption has been a boon for media companies. That’s partly because users spend more time with their content – whether they’re watching video interviews during their commute, waiting in line at the grocery store, or even second-screening at home. And this should mean more ad revenue. However, the ongoing challenge has been identifying those users as they jump from device to device.
Facebook and Google are competing to drive more subscriptions. Imagine that.
Recent research from DCN shows that major tech platforms have brought very little in the way of revenues to publishers. Distributed content from Google and Facebook only amounts to five percent of publishers’ total average digital revenue. So how can the platforms turn that around and improve on those numbers? By using those channels to help drive subscriptions and conversions for paid products.
The end of attention means the start of something better
The digital media business is finally making the shift from attention to user engagement. We see users as individuals rather than sets of eyeballs and focus on winning hearts and minds. This is a huge, ultimately positive change that will produce a much healthier media ecosystem. But it’s not going to be easy. It requires new technology, new marketing and product skills, and most importantly a change in mindset from content-first to customer-first.
Subscription strategies for digital news
Historically, newspapers successfully employed a revenue model of print advertising and home delivery subscriptions. Unfortunately, this dual-revenue strategy is no longer a viable method to keep newspapers afloat. Digital advertising is dominated by only two players – Facebook and Google – and most local news has failed to attract the subscription success enjoyed by publications with a national, or even international, audience like The New York Times and Financial Times. In a new analysis, “Experiments and future models for digital news subscriptions,” the American Press Institute examines digital newspaper subscriptions in the U.S. to understand subscription costs and strategies.
Partner or vendor? The downside of guarantee deals
It started with a simple hypothesis: The most powerful long-term driver of publishers’ business is readers’ trust, which builds loyalty and habits over time. If people who read something today come back tomorrow to read again, publishers can begin to build a sustainable return audience. However, over the past few years, most of the industry drifted in the exact opposite direction.
Google referrals are up: Why that’s good and how to make the most of it
In the last few months, traffic from Google search to publisher sites globally has risen by 20%, more than outpacing the much-publicized decline in Facebook referrals over the same time period. Here’s an early analysis of the trend, why it’s a good thing for publishers, and some initial recommendations on how to take advantage of this growth.
Key themes from the 2018 DCN Summit: trust, experimentation, diversification, and healthy paranoia
Strategies for differentiating their premium news and entertainment companies in an environment of disruption, trust issues, and monetization challenges were the focus of the annual closed-door members-only Digital Content Next (DCN) Summit held Feb. 8-9 in Miami, Florida. DCN CEO Jason Kint updated attendees on consumer privacy, net neutrality, and press freedom policy initiatives. He said that pressure on platforms will increase this year and that advertisers will seek greater transparency. He also touched upon the growth in paid content, on-demand video, and promising signs of sustainable advertising models.
Publishers will diversify, platforms will tackle TV, and more media predictions for 2018
Nearly half of all editors, CEOs, and digital leaders (44%) are even more concerned with the powerful role of social media than they were a year ago, reports Reuters’ Journalism, Media & Technology: Trends & Predictions 2018. Publishers note their disappointment with social platforms and, therefore, plan to become less dependent on them this year.
The Good, the Bad and the Ugly: The 3 trends media execs need to watch in 2018
The past 12 months were pretty brutal for large swathes of the media and creative industries. We witnessed unpresidented (sic) attacks on the mainstream media from the Oval Office. Digital darlings like BuzzFeed and Mashable missed targets, laid off staff or saw their businesses valued at a fraction of their previous levels. Meanwhile, the #MeToo campaign rightly garnered considerable attention, with its ramifications still being felt in early 2018. So, what can we expect in the year ahead? Here are three key strategic areas that media execs must keep an eagle-eye on.
How to make it easy for brands to buy your advertising (like Google & Facebook)
We all know the story only too well by now: depending on whose estimates are cited, Google and Facebook — the oft-referred to “duopoly” — together account for 60%-80% or more of all digital advertising revenues. eMarketer succinctly captures the repercussions by stating “With the duopoly taking in about two-thirds of US digital ad revenues, that leaves around a third of the market for every other firm to compete for.” For companies seeking to successfully capture or grow their share of the roughly $100 billion US digital advertising marketplace, there are tactics will help ingratiate you among digital marketers and media buyers.