Search results for "reader revenue"
Joint statement from European Publishers Council, Digital Content Next, News Media Alliance and News Media Association
Joint statement on GDPR Day One from European Publishers Council, Digital Content Next, News Media Alliance (U.S.) and News Media Association (U.K.), which represent more than 4,000 publishers globally. May…
Publishers need to work together—not against each other
Given that they are on the losing end of Facebook’s algorithmic attention deficit disorder, publishers need to give some thought to the ways in which they will continue to attract high quality audiences. In fact, publishers should seriously consider working together on this one. An option that isn’t getting enough attention is allocating part of their owned and operated pages for other premium publishers’ content.
Why Comcast is investing in blockchain (and maybe you should too)
Identified last year by PwC as one of eight breakthrough technologies that “will be the most influential on businesses worldwide in the very near future,” the blockchain is an innovation that has excited investors, business, and governments around the world. One proponent, Comcast Ventures, recently joined IBM, the technology community Galvanize, and the VC Boldstart Ventures, in supporting a growth lab for early stage blockchain startups. So what’s the deal?
For publishers scorned by platforms, the path forward lies in differentiation and big thinking
For years, publishers have raced to win over new online audiences, wherever those audiences might be — on Facebook, Google and myriad other platforms that readers use every day. The thought process behind this mad chase was simple: To stay relevant, publishers reckoned, they had to reach as wide of an audience as possible, across as many platforms as possible — surely profitability would follow. It’s time to think again.
10 big trends impacting news and media
Consolidation across the media continues in 2018 as does business decentralization according to the Future Today Institute’s 11th Annual Tech Trends Report. This year, the Institute identified 225 trends and examined how these changes and new technologies might impact the marketplace in 2018 and 2019. Here are 10 trends that will affect the news and entertainment media.
Cross device targeting: 3 ways publishers can benefit today
The growth in mobile content consumption has been a boon for media companies. That’s partly because users spend more time with their content – whether they’re watching video interviews during their commute, waiting in line at the grocery store, or even second-screening at home. And this should mean more ad revenue. However, the ongoing challenge has been identifying those users as they jump from device to device.
Facebook and Google are competing to drive more subscriptions. Imagine that.
Recent research from DCN shows that major tech platforms have brought very little in the way of revenues to publishers. Distributed content from Google and Facebook only amounts to five percent of publishers’ total average digital revenue. So how can the platforms turn that around and improve on those numbers? By using those channels to help drive subscriptions and conversions for paid products.
The end of attention means the start of something better
The digital media business is finally making the shift from attention to user engagement. We see users as individuals rather than sets of eyeballs and focus on winning hearts and minds. This is a huge, ultimately positive change that will produce a much healthier media ecosystem. But it’s not going to be easy. It requires new technology, new marketing and product skills, and most importantly a change in mindset from content-first to customer-first.
Subscription strategies for digital news
Historically, newspapers successfully employed a revenue model of print advertising and home delivery subscriptions. Unfortunately, this dual-revenue strategy is no longer a viable method to keep newspapers afloat. Digital advertising is dominated by only two players – Facebook and Google – and most local news has failed to attract the subscription success enjoyed by publications with a national, or even international, audience like The New York Times and Financial Times. In a new analysis, “Experiments and future models for digital news subscriptions,” the American Press Institute examines digital newspaper subscriptions in the U.S. to understand subscription costs and strategies.
Partner or vendor? The downside of guarantee deals
It started with a simple hypothesis: The most powerful long-term driver of publishers’ business is readers’ trust, which builds loyalty and habits over time. If people who read something today come back tomorrow to read again, publishers can begin to build a sustainable return audience. However, over the past few years, most of the industry drifted in the exact opposite direction.
Google referrals are up: Why that’s good and how to make the most of it
In the last few months, traffic from Google search to publisher sites globally has risen by 20%, more than outpacing the much-publicized decline in Facebook referrals over the same time period. Here’s an early analysis of the trend, why it’s a good thing for publishers, and some initial recommendations on how to take advantage of this growth.
Key themes from the 2018 DCN Summit: trust, experimentation, diversification, and healthy paranoia
Strategies for differentiating their premium news and entertainment companies in an environment of disruption, trust issues, and monetization challenges were the focus of the annual closed-door members-only Digital Content Next (DCN) Summit held Feb. 8-9 in Miami, Florida. DCN CEO Jason Kint updated attendees on consumer privacy, net neutrality, and press freedom policy initiatives. He said that pressure on platforms will increase this year and that advertisers will seek greater transparency. He also touched upon the growth in paid content, on-demand video, and promising signs of sustainable advertising models.