Search results for "google"
DCN’s Recommended Reading: Week of June 4, 2015
Click to see all our recommended industry reads.
Augmented and Virtual Reality Get Real: A Look at Media Applications Happening Now
Early practical developments for Augmented Reality (AR) have ranged from manufacturing and engineering to retail and medicine. And brands such as Heinekin, Toyota, Dominos and Ford have already embraced AR as a way to advertise, demo products and ease the path to purchase. Virtual Reality (VR) is also making a big splash with the marketing community, with Forbes calling it “the next big advertising medium. Here are a few recent examples of how media companies are experimenting with AR and VR.
Verizon/AOL Deal Focuses on Mobile, So What About Content?
Something about AOL and buyouts always brings a strange sense of déjà vu. It takes us back to the glory days of the first dot-com era when then-upstart AOL bought media giant Time Warner for $164 billion in 2000. Fast-forward 15 years and now Verizon plans to purchase AOL for $4.4 billion. A lot has changed at AOL over the years; it boasts some terrific content brands… but is Verizon in it for the ad tech alone?
Are Wearables A Good Fit For Your Future?
Rather than encourage publishers “to launch 1,000 apps for smartwatches, or to partner or invest in startups developing VR and AR technologies,” a new report the World Association of Newspapers and News seeks to raise the key questions about these potentially disruptive technologies to help publishers better determine a course of action – or non-action.
Bad Ads: Research Shows They May Cost More Than They’re Worth
No one likes to click a link on a tantalizing bit of content only to be assaulted by a barrage of intrusive and annoying advertising. However Microsoft research has found that there’s also a high cost to be paid by the publishers that run these “bad ads.” Their research, The Economic and Cognitive Costs of Annoying Display Advertisements, set out to better understand the cognitive impact of annoying ads on users, and also to quantify the economic cost of annoying ads for publishers. Let’s just say their findings are more than a little jarring.
DCN’s Recommended Reading: Week of April 30, 2015
Click to see all our recommended industry reads.
DCN’s Recommended Reading: Week of April 23, 2015
Click to see all our recommended industry reads.
Recommended Reading: Week of April 16, 2015
Click to see all our recommended industry reads.
Three Tech Day Takeaways
At our Digital Content Next members-only Tech Day, held April 2 at the Time and Life building in NYC, topics included dealing with cyber security threats, how to make decisions about moving into the Hybrid Cloud and how to respond to the challenges brought on by viewability and ad blocking. This event brought together senior-level technology executives from our member companies to learn, network and share common experiences from their respective – and sometimes very different – businesses among them Slate, CBS Interactive, AP, Forbes, About.com, Everyday Health, and Hearst.
DCN’s Recommended Reading: Week of April 2, 2015
Click to see all our recommended industry reads.
Virtual Reality Gives Saturday Night Live Viewers—and NBC—a New Perspective
When the producers of Saturday Night Live think your idea is a bit crazy, maybe you should think again. On the other hand, maybe you should just agree that it is crazy—but in a good way. Vice President of Digital NBC Entertainment, Michael Scogin has been interested in the potential of virtual reality for quite some time and was looking for an opportunity to create a VR experience with televised content. Scogin pitched the idea of leveraging VR for Saturday Night Live’s 40th Anniversary Special. They embraced the idea “in the spirit of innovation and experimentation SNL is known for.”
DCN’s Recommended Reading: Week of March 19, 2015
Click to see all our recommended industry reads.