Search results for "AI"
How media innovators leverage the product mindset
With the rapidly changing media landscape organizations must constantly evolve or die. In a recent BCG study, only 35% of companies achieved their digital transformation objectives. Where are you? Companies…
Digital Content Next Endorses Bi-Partisan AMERICA Act to Protect Trust in Online Advertising
NEW YORK – March 30, 2023 – In an effort to provide clarity and transparency in the digital advertising marketplace, Digital Content Next (DCN), the trade association that exclusively represents more than 60…
Digital Content Next Endorses Bi-Partisan AMERICA Act to Protect Trust in Online Advertising
NEW YORK – March 30, 2023 – In an effort to provide clarity and transparency in the digital advertising marketplace, Digital Content Next (DCN), the trade association that exclusively represents more than 60…
Why the FT chose to deliver its new MBA course via newsletter
As publishers look to take advantage of the newsletter boom, news is not the only thing on their minds. Email offers a direct delivery method for all sorts of content…
DCN’s must reads: week of March 30, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of March 23, 2023
How publishers are building connections with young audiences
For publishers and media companies, the need to focus on younger audiences for future growth, especially Gen Z (16-25) and young millennials (26-32), is well documented. Most publishers have put…
Building an ethical framework for decentralized social technologies
To date, only a few publications have offered an ethical framework for decentralized social technologies (DSTs) ‒ blockchain, Web3, and Fediverse. The collapse of FTX, a cryptocurrency futures exchange using blockchain…
2 Key lessons international streamers can learn from the U.S.
For nearly two decades, I’ve had the privilege of helping lead media’s evolution, first as an executive at two U.S.-based companies that were early to market with streaming video products,…
The PPA makes a push for shared best practices in DE&I efforts
Diversity, equity, and inclusion (DE&I) are three words (or letters) that are increasingly seen and heard in the media industry. According to recent research from Reuters Institute a third of…
DCN’s must reads: week of March 23, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of March 16, 2023
Technology moves fast. Automation helps publishers keep up
Technology is an essential tool for enabling efficiency in today’s fast-paced media landscape. This is especially true of new media platforms—including retail media networks, connected TV (CTV), and streaming services—whose rapid growth…
Younger audiences pay for news—when they think it’s valuable
Connecting with younger audiences is essential for digital news organizations. And, like each generation, their habits and preferences differ from the ones before. The good news is that today’s young…