Search results for "AI"
Three ways publishers can grow ad revenue in 2024
In the past year, publishers have weathered several storms. In particular, they’ve grappled with a downturn in ad revenues due to traffic and signal loss. At the heart of this…
How NPR’s audience-first approach drives advertising success
Savvy publishers know that balancing user experience with the need to drive revenue is key to thriving in today’s media marketplace. For NPR—where donations from an engaged and loyal audience…
DCN’s must reads: week of November 30, 2023
Here are some of the best media stories our team has read so far this week:
How publishers can unlock the commerce opportunity
Commerce media—advertising that connects shoppers with products and services throughout the buying journey across both physical and digital touchpoints—is on the rise. Advertisers are set to spend $125.7 billion with retail…
The TV industry shows mixed results in employment diversity
Constituting about 43.1% of the U.S. population in 2022, people of color will become the majority within a couple of decades. However, despite some minor gains in 2021-22, people of…
Data clean rooms are not one size fits all. What do you really need?
Right now, publishers and advertisers have data collaboration firmly on their minds. That’s because collaboration is key to driving the most value from their respective first-party data. And there are…
Choose your words wisely: The role of language in media trust
Trust – and the lack of it – has become the metric of choice when discussing the alienation individuals feel regarding news organizations. When we consider what the metric is…
DCN’s must reads: week of November 16, 2023
Here are some of the best media stories our team has read so far this week:
People get their information from social media but don’t trust it
For many people, social media is an indispensable tool for communication, information consumption, and entertainment. However, its pervasiveness raises concerns about its potential negative impact, particularly the spread of disinformation…
Legal and Legislative Monthly Virtual Meeting
The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content. This is a free event for DCN members. The unique,…
What publishers need to know about the media automation journey
The media landscape has undergone rapid transformation over the last decade. However, there are areas that are primed for fast-paced evolution. Take ad operations, for example. To date, advertising workflows…