Search results for "AI"
Data collaboration gives power to the publishers
Over the last few years, publishers and digital marketers have been preparing their data capabilities to withstand third-party cookie deprecation and heightened privacy regulations. Data scarcity is the challenge. And…
Women just might achieve editorial leadership equity – in 50 years
Top editorial positions within news organizations are crucial in informing and shaping public discourse and understanding. The composition of these positions influences the narratives presented to the public and reflects…
Telegraph, Future, Guardian, and Immediate on direct-sold strategies
We recently hosted a discussion with a panel of industry experts from some of the UK’s biggest publishers. Panellists included Karen Eccles, Chief Commercial Officer at The Telegraph; Nick Flood,…
Leveraging LinkedIn: a guide for media companies
n the rapidly evolving digital landscape, content producers constantly seek new ways to engage with audiences and promote their brands. That’s especially important right now as traffic continues to fall…
DCN’s must reads: week of March 21, 2024
Here are some of the best media news stories our team has read so far this week:
Hollywood’s diversity-driven returns don’t align with investments
In Hollywood, where creativity meets commerce, diversity is a central theme, not just on the screen but also behind the scenes. Box-office numbers demonstrate the power and profits wielded by…
MFA’s 15 minutes of fame and the silver lining for publishers
Last Monday, the ad quality and transparency platform Adalytics generated shockwaves with new research on the high volume of ads on made-for-advertising (MFA) websites. Designed to measure investment in the…
Advanced media strategy: navigating the first-party data shift
With the imminent demise of third-party cookies, the digital media industry stands on the brink of a seismic transformation that will create pressure for publishers to adapt quickly and efficiently….
DCN’s must reads: week of March 14, 2024
Here are some of the best media stories our team has read so far this week:
Media companies can learn about growing audiences from creators
Social platforms and creator-generated content are undeniably popular among audiences. In particular, digital-native platforms and individual creators resonate strongly with younger demographics, who increasingly consume content on mobile devices. A…
Better ads, fewer tradeoffs: insights from a creative director
As a longtime creative director in digital advertising, I consistently saw the same challenges across publishers: tension between revenue and creative, between premium ad offerings and relentless efficiency, between trying…
DCN’s must reads: week of March 7, 2024
Here are some of the best media stories our team has read so far this week: