Search results for "AI"
Decoding Video Content Engagement: Gen Z and Gen Y in Focus
The VOD and full research report are available to DCN members only. Register to or login to access (on desktop see top right corner of page, on mobile the top…
Direct audience relationships highlight of DCN Next Summit
The 2025 DCN Next Summit kicked off in Miami April 22 with an energizing atmosphere as senior media executives from DCN’s member companies came together to discuss the biggest issues…
DCN’s media industry must reads: week of May 1, 2025
Here are some of the best media stories our team has read so far this week:
Who’s streaming and how to appeal to audiences
Differences in international and generational media preferences inform evolving technology and industry patterns and continue to keep things interesting in 2025. Conventional media categories are becoming more fluid, inviting new…
DCN’s media industry must reads: week of April 17, 2025
Here are some of the best media stories our team has read so far this week:
How being always-on impacts young audiences
In today’s digital world, young audiences increasingly immerse themselves in screens, from smartphones to social media and video games. As technology becomes an integral part of the daily lives of…
CTV growth brings opportunities for the media – and audiences
Streaming video has become a daily habit for today’s consumers, with 2024 being something of a landmark year for the industry. Worldwide, audiences flocked to streaming platforms in unprecedented numbers…
Moving the media marbles in the same direction
Lately, I’ve found myself frequently saying variations of the same concept: “I like to see all the marbles fall at the same time,” or maybe “I like to see all…
DCN’s media industry must reads: week of April 10, 2025
Here are some of the best media stories our team has read so far this week
Gen Z is creating new rules of engagement
Gen Z is rewriting the digital playbook, setting new standards for content discovery, engagement, and consumption. This generation is social-first, always on, and hyper-connected, and the details are outlined in…
DCN’s media industry must reads: week of April 3, 2025
Here are some of the best media stories our team has read so far this week
How MIT maximizes editorial value with newsletters
For subscription-driven publishers, newsletters can be a valuable way of building relationships with potential paying readers. But it can be a challenge to effectively promote newsletters and justify the extra…