Search results for "AI"
DCN’s media industry must reads: week of January 22, 2026
Here are some of the best media stories our team has read so far this week:
The high cost of ad tech friction: Why publishers must go direct
Digital media executives have operated for nearly a decade within a paradoxical market structure. To achieve scale, the industry accepted opacity. Publishers plugged into a complex programmatic ad supply chain…
DCN’s media industry must reads: week of January 22, 2026
Here are some of the best media stories our team has read so far this week:
From reach to relationship: unlocking value on YouTube
YouTube is now the biggest TV platform in the world. In the US it accounts for over 20% of time spent watching streaming apps on television screens, and in the…
Trends shaping publishing priorities in 2026
In 2026, media companies are operating in an environment shaped by multiple, overlapping shifts. Audience discovery continues to fragment as search and social become increasingly unreliable traffic tools, while AI…
DCN’s media industry must reads: week of January 8, 2026
Here are some of the best media stories our team has read so far this week:
DCN Media Insights Exchange: A Discussion for Benchmark Participants
The on-demand video is only available to members participating in the Annual Benchmark and Quarterly Revenue Report. If your company currently participates in DCN benchmark reports, you can access the…
DCN’s media industry must reads: December 24, 2025-Jan 1, 2026
Ten must-read digital media industry news stories you may have missed during the holiday break, curated by DCN, the only trade association that exclusively serves media companies.
DCN’s media industry must reads: week of December 18, 2025
Here are some of the best media stories our team has read so far this week:
From skepticism to strategy: media adapts to the creator economy
The relationship status between traditional media players and members of the creator economy can best be described as complicated. Publishers have often viewed influencers with skepticism, dismissing them as “YouTubers”…
The trends rewiring tech, media and discovery
Technology, media, and telecommunications will enter 2026 with new momentum that reshapes how people connect, communicate, and consume information. Deloitte’s latest Technology, Media and Telecommunications (TMT) predictions highlight a landscape…
Your audience isn’t in silos. Your data is.
If you’re running a modern media business, you’re probably managing more platforms than staffers who know how to use them. It’s not your fault. Unfortunately, the last decade rewarded speed…