Search results for "AI"
Today’s TV is more than a mindset. It’s a strategic shift
Watching TV no longer describes a single activity or format. It now includes shows, movies, creator videos, short clips, and podcasts consumed across platforms. Audiences move across these formats without changing their…
Making authenticity a competitive edge for publishers
As AI-driven inventory floods the digital ecosystem, advertisers are becoming more selective about where they place budgets. In this environment, publishers that can clearly document who they reach, how engagement…
To ensure audiences return, invite one meaningful action early
I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product development work together in practice, not theory. My…
DCN’s media industry must reads: week of February 12, 2026
Here are some of the best media stories our team has read so far this week:
More reach, less power: copyright in digital markets today
Digital distribution dramatically expanded reach for creators and publishers, but it also restructured who controls value. Visibility, pricing, audience data, and monetization now sit largely inside platform ecosystems that the creators of content…
Supertab
Supertab enables publishers, platforms, and AI-driven services to offer flexible, usage-based access that allows users and machines to unlock value first and pay later through aggregated microtransactions, timed passes, or…
How to tackle the three tensions defining media in 2026
For media companies, the start of a new year is an opportunity to take stock of the big trends and reassess priorities for the year ahead. AI inevitably looms large…
DCN’s media industry must reads: week of February 5, 2026
Here are some of the best media stories our team has read so far this week:
What chatbots reveal about how people actually use news
As AI chatbots become part of everyday information routines, they are reshaping what people expect from news. Some people use chatbots to get fast answers. Others use them to unpack…
Q4 2025: Rising spend and value-driven choices reshape subscriptions
DCN members can access the full Digital Subscription Tracking Report for Q4 2025 after logging in or registering an account (top right corner). Once logged in, a download button will appear…
DCN Media Insights Exchange: A Discussion for Benchmark Participants
Join DCN and Vincent Létang, an economist and consultant specializing in the media industry and advertising markets for a timely discussion on market performance. We will examine expectations for the ad…
FAST growth has an infrastructure gap
FAST is scaling faster than the infrastructure designed to support it. Audience adoption is real, advertiser interest is rising, and channels are multiplying but discovery, measurement, and standards remain uneven….