Search results for "AI"

New OPA Study Reveals Native Advertising Best Practices, Marketer Goals and Metrics
76% of OPA branded sites run native executions with newly created publisher content New York, NY (July 10, 2013) The Online Publishers Association (OPA) has released “Premium Content Brands Are…

OPA Study Defines Today’s Smartphone User
OPA Study Defines Today’s Smartphone User: Over Two-Thirds of Smartphone Owners Report They Can’t Live Without Their Smartphones; Content Consumption Continues to Dominate New York, NY – August 20, 2012…

OPA Study Reveals Attitudes of Today’s Tablet User
In its Second Year, Study Finds Accessing Content Continues to be the Dominant Activity; Tablet Advertising Driving Strong Purchase New York, NY − June 18, 2012 − The Online Publishers…

OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry
12% of the total U.S. population own or use a tablet, Expected to rise to 23% by early 2012 New York, NY − June 22, 2011 − Today, the Online…

OPA Unveils Biometric and Eye Tracking Research To Assess the Effectiveness of New OPA Ad Units
67 Percent of Participants Revisit the Ads after Spending Time on the Page NEW YORK, NY – November 2, 2010 – The Online Publishers Association (OPA) today released a new…

A Sense of Place: Why Environments Matter Explores Why Consumers Respond to Brand Advertising Differently Across Online Environments
NEW YORK, NY — June 15, 2010 — The Online Publishers Association (OPA) today released a new research study, “A Sense of Place: Why Environments Matter,” that will be unveiled…

New Research Uncovers Findings In Online Ad Effectiveness: Ad Placement Matters When Building Brands
New York, NY — April 27th, 2010 — A new report released today by the Online Publishers Association (OPA) found that advertising effectiveness scores on quality, original content sites as…

New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers
OPA Members’ High-Quality Content Environments Raise Awareness, Message Association, Brand Favorability and Purchase Intent More than Portals and Ad Networks New York, NY — August 13, 2009 — When compared…

Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online
Research Highlights Effective Ways to Measure the Impact of Branding Campaigns NEW YORK, NY — June 18, 2009 — The Online Publisher’s Association (OPA) today released a new research study,…

NEW RESEARCH SHOWS ADVERTISING EFFECTIVENESS IS UP ON ORIGINAL CONTENT SITES DESPITE ECONOMIC DOWNTURN
Analysis of Independent Data Also Shows Advertising on Content Sites Performing Better Among Young, Affluent Audiences New York, NY – January 8, 2009 – A new report released today by…

Local Online Media Hold Significant Advertising Advantage
Online Publishers Association Report Finds Ads on Local Media Sites Excel at Delivering Results New York, NY — August 19, 2008 — Local media sites hold a distinct advantage when…

Online Advertising Effectiveness Gets Significant Boost From Branded Content
Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks New York, NY — July 30, 2008…