Search results for "AI"
The back-to-office push is driving ad sales opportunities
Many companies are now requiring their employees to be in the office at least a few times each week. While this mandate has been met with much pushback on the…
DCN’s must reads: week of September 29, 2022
Here are some of the best media stories our team has read so far this week: Digiday | ‘Harder to dispute’: Ebiquity CEO on why advertisers are slowing spending in…
What publishers can learn from the creator economy
The creator economy is estimated to be a $104.2B market with “a substantial growth trajectory similar to the gig economy.” And, just as the gig economy has transformed the shape…
How to have the brand suitability conversation with advertisers
Leaders know that strategic conversations, though often complex and time-consuming, are the ones worth having. Within an industry, the ability to successfully navigate these conversations, both internally and with clients,…
Fake news sites impact readers and the entire industry
Since 2004 almost 1,800 local newspapers have closed their doors in the U.S. alone. Oddly, though — and despite an economic downturn — it appears that a slew of new local news…
The gender gap in media is still wider than you think
When it comes to the representation and visibility of women across all media platforms, the industry still comes up short. That’s what The Status of Women In the US Media…
Publishers: here’s how to build a resilient audience extension offering
The case for programmatic media buying typically references a common mantra: “Right person. Right time. Right place.” Marketers enjoy the control that programmatic media buying affords them. They have the…
Simple data strategies for subscriptions
We live in a world where there is no shortage of data: first-party, third-party, and zero-party. However, most publishing organizations run the risk of boiling the ocean with too much…
The cracks in Google’s adtech façade are starting to show
Behind the scenes, Google is flailing – despite its predictably tight control over industry narratives. The underlying shockwaves stem from an increasingly widespread understanding of Google’s dominant role over the…