Search results for "AI"
Harness the power of generative AI to develop winning revenue strategies
Throughout my career, I’ve cultivated a deep appreciation for the practice of bookmarking articles and posts. This practice has enabled me to amass and retain knowledge across various subjects, whether…
It’s been six months. WSJ reporter Evan Gerskovich is still being wrongfully detained in Russia
September 29, 2023 Today marks the six month milestone of Wall Street Journal reporter Evan Gerskovich’s wrongful detention by the Russian government. For Evan, this means 184 days without his…
Seven steps for a successful AI strategy
It’s hard to believe, but ChatGPT was only released to the public late last year (November 2022), sparking an AI arms race and spurring adoption across a range of sectors, including…
Quality ads play a crucial role in retaining audiences
From web articles to streaming and CTV, excelling in the digital media realm goes beyond mere content creation. It’s about crafting an unparalleled experience that speaks directly to the needs…
Global Publishing and Journalism Organizations Unite to Release Comprehensive Global Principles for Artificial Intelligence (AI)
Arlington, VA – Today 21 organizations representing thousands of creative professionals around the world, including news, entertainment, magazine, and book publishing companies and the academic publishing sector, released Global Principles…
Retail media: Friend, foe, or something in between?
Brands have paid for premium product placement in stores as long as there have been stores. Whether it’s book publishers paying to get their books turned face-out on the shelves…
Research suggests business as usual with AI and the media
You wouldn’t know it from the breathless coverage of new AI tools like ChatGPT, but the use of AI in the media is old news. While many media companies have…
Five plain truths about AI
“The rise of AI is an existential threat for media companies.” “The rise of AI is a disruptive opportunity for media companies greater than the Internet itself.” I overheard both…
What Generative AI means for media companies
When it comes to thinking about the impact of AI on the media, few are as immersed in this space as Professor Charlie Beckett. “I know more about this than…